Stockholm County, Sweden
My role is unique. While most of Ericsson Research focuses on cutting-edge technology, I focus on how we make that technology valuable. Because the truth is: technology by itself has no value — it needs to be paired with the right business model to capture value. That’s where I come in. With over 25 years at Ericsson and a PhD in Business Model Innovation, I help teams across the company (and increasingly outside of it) understand not just what we’re building, but why it matters, who it’s for, and how it will be monetized. My job is to make sure we’re not just creating value, but that we’re capturing it too. I collaborate with researchers, business units, operators, and external partners to explore platform strategies, ecosystem thinking, and value design. Through strategic frameworks, workshops, and advisory support, I help people across the innovation lifecycle find out what value we’re delivering — and how to capture it effectively. I love that my role connects me with a wide range of brilliant minds across the world. Whether I’m speaking at Harvard or Cambridge, mentoring up-and-coming researchers, or running a value workshop for a technical team, I’m always focused on the intersection of strategy, technology, and commercial value. Some of the key skills I bring include: ● Business model design & innovation ● Innovative Platform thinking in telecom ● Value creation & value capture ● Ecosystem strategy & commercialization ● Strategic facilitation & stakeholder engagement Outside of work, I’m passionate about photography, especially when it involves following my son’s football team and capturing their best moments on the field. My wife and I also love to travel — from our early years travelling across Asia to recent visits across Europe and the US, exploring new cultures continues to inspire me. Let’s connect if you’re interested in platform business, business model innovation, or want to talk about the value behind what we build.
Leading strategic research on capturing value from 5G and 6G technologies. Focus areas include: • Developing platform and ecosystem strategies to identify new revenue streams and business models enabled by advanced technologies. • Examining the integration of these technologies into global markets. • Guiding the deployment and commercialization of 5G and 6G to ensure Ericsson leads in technology innovation and value-driven ecosystem partnerships.
Industry PhD-student position at Ericsson Research and Stockholm School of Economics. Conducting in-depth research on business model innovation with a focus on leveraging emerging technologies such as artificial intelligence (AI) and 5G mobile networks. My dissertation investigates how traditional firms like Ericsson adapt and transform their business models to stay competitive in a rapidly evolving technological landscape. Key highlights include: • Examining the integration of AI and 5G technologies into existing business models. • Analyzing performance-based and SaaS-based models, focusing on selling outcomes or results rather than products. • Exploring the development of multi-actor business models that foster collaborative innovation ecosystems. • Providing insights into the business model innovation process to guide both academic scholars and industry practitioners.
Business Coach for intrapreneurial innovation projects and external start-ups at Ericsson's innovation hub (Ericsson Garage/Ericsson ONE). Implemented a Minimum Viable Business Model (MVBM) methodology to improve the success rate of technological innovations.
Responsible for Business Unit Networks sales in India & Sri Lanka. The Business Unit owner with regards to Region Strategy and Target Execution, Business Development including Investment Budgeting, Commercial Management and Sales