Argentina
For over twenty years, I've helped companies build and protect their legitimacy in complex environments. I've worked across five different industries — aviation, mining, agribusiness, chemicals and automotive — which gave me a cross-sector perspective: my value doesn't depend on the industry, but on the ability to read the environment, build consensus and align the business agenda with the public agenda.
In my role as the Director of Public Affairs, Communications, and Sustainability at Renault Argentina, a leading automotive company, I am entrusted with managing the strategy and delivery of all internal and external communications. My responsibility is to foster a cohesive and positive image of the company, while handling relationships with significant stakeholders, including government authorities and the media. I take a lead role in designing and executing Renault's sustainability policies and strategies, ensuring that sustainability is seamlessly integrated into all company operations, aligning with Renault’s commitment to carbon neutrality and electric mobility. Additionally, my role involves advising the executive management team on matters of public policy, sustainability, and strategic communications. I am also responsible for managing and mitigating risks, while capitalizing on opportunities related to the company's reputation. My primary objective is to reinforce Renault's position as a leader in automotive innovation and sustainability. I am dedicated to supporting our vision to lead the industry in electrification, connectivity, and autonomous driving, while promoting Renault's legacy of 'sustainable mobility for all'.
Responsible for the development and execution of the government affairs and trade association strategy of Dow in Argentina and the South Region of Latin America (Chile, Bolivia, Paraguay and Uruguay) in order to protect the company’s license to operate and advance its business agenda and priorities by interacting and representing Dow with various stakeholders at all levels of government.
Responsible for the strategy and management of the relations with government authorities, media, opinion leaders and other key influencers, with the purpose of building and positioning the reputation of the company, encouraging a favorable context for the development of its business. Institutional spokesperson and primary source of information. Responsible for the production and distribution of communication materials. Responsible for the communication in timely manner in cases of contingencies, crises or incidents.
Lead the strategy and the management of the relations with governmental authorities, mass media, opinion leaders, and social media influencers, among other key stakeholders, with the purpose of repositioning the reputation of the company and to favor a context conducive to the development of its core business. Represent the company as a spokesperson and primary source of information. Communicate to key audiences the institutional narrative about business objectives, plans, initiatives and responses in crisis situations. Develop, edit and distribute communication materials. Respond immediately in cases of contingencies, crises or incidents. Map, alert and anticipate crisis situations and prepare the company to face contingencies. Design a plan of action to ensure the company's institutional presence in strategic forums.
Design and implement the external communications strategy for Barrick Argentina. Generate the recognition of the company in journalists, opinion leaders, and other external stakeholders. Strategic planning to leverage the company's positioning and reputation. Responsible for the corporate visibility assuring consistency, presence and key messages definition aligned with strategy in digital channels. Exercise as company’s spokesperson. Developments of strategic messages aimed to LTO. Responsible for media-training. Member of the Crises Management team.