United States
Third year Northeastern University student majoring in International Business, eager to continue developing competencies in effective business management and open to relocation for career opportunities. High-energy individual who works effectively with people from various cultures and is motivated to learn, work, and succeed.
I serve as the liaison between our chapter and our alumnae network, fostering lasting connections beyond graduation. I manage alumnae communications, maintain updated contact databases, and create bi-semester newsletters for alumnae and families. Through consistent outreach and engagement, I work to strengthen relationships between active sisters, alumnae, and families.
- Supported marketing campaigns across digital and print, driving brand visibility and lead growth of 7% - Engaged with design, sales, and operations teams for efficient weekly campaign deliveries - Managed daily social media content and tracking, boosting engagement by 42.9% in one month
- Enabled data-driven decision making by building live dashboards in SQL and Google Sheets for three high priority promos, daily push performance, and sales education emails - Streamlined reporting processes, reducing turnaround time for campaign insights by ~10 hours per month and enabling faster, data-driven decision making - Served as channel owner for push notifications and helped drive over $1M in B2B channel revenue, contributing to 15% of lifecycle campaign performance - Determined promotional strategy for all major email and push campaigns (~20 per quarter), optimizing based on performance data and driving a 12% lift in engagement - Collaborated cross-functionally with creative, operations, and marketing strategy teams to ensure flawless execution of all marketing campaigns - Owned editorial emails, delivered on all targeted campaigns and event-driven sends that reinforced key value propositions and increased engagement by 17% over three month