Paris, Île-de-France, France
Entrepreneur & free spirit constantly looking for new personal and professional challenges! 10+ years experience in marketing & business development. Interests: Sports, Wellness sector, Music, Cosmetics, Wine and Spirits, Arts & Travels.
Vinyasa & Yinyasa Yoga Alliance Teacher (Mathieu Boldron) / Yin (Laëtitia Lecuyer) / Pre & Post Natal (Institut de Gasquet) > Private and corporate yoga classes > Organize wellness-oriented events like yoga retreats > Develop of a rehabilitation, stretching and performance improvement program by doing yoga in partnership with rheumatologists and sports doctors - B2B & B2C
> Head Coach > Redefine the yoga, pilates & fitness offer > Coordinate 25 yoga, pilates, fitness teachers of 4 sites (Bastille, Jaurès, Batignolles, Neuilly) > Organization of workshops
> Organize immersive experiences w/ our main partners: L'Opéra de Paris, Krug, ArianeGroup, WeAreOna, Villa Medicis & w/ other key partners (Farfetch, Martell, Influence Society...) > Projects follow-up: negotiation regarding Devialet visibility, technical aspect, music adaptation on different Phantom speakers set-up w/ sound engineers, logistics, budget, launch event + deployment on the markets, KPI report > Presentation of the projects developed w/ our partners to all our key markets > Develop guidelines for our main markets to recreate them Interseason experience "Opéra in Full Swing" @Opéra Garnier, a 5min original track w/ La Traviata, Dies Irae, Tosca on a set-up of 8 Phantom speakers. Main KPIs: 10k visitors over 5 days, +50% optins through the subscription of a contest created at this occasion, 11 posts SNS w/ +50k impressions... Krug Echoes: A brand platform in 2 Acts aiming at recruiting and connecting with brand lovers and VICs WW through the creation of Krug Studios for Act I and the discovery of a track in 3 movements by world famous composer Sakamoto for Act II (music champagne pairing with an original track adapted to a set-up of 2 to 21 Phantoms) Main KPIs KE Act I: + 1750 participants, + 370 sessions in 10 markets (Paris, Tokyo, LA, Shanghai, Singapore, Milan, Berlin...), 1200pcs of the co-branded limited edition set... ArianeGroup (presentation of the project @Dubai World Expo 2021 / PR Launch event @Hôtel de Coulanges / Trade Marketing activation @La Samaritaine Paris / Vivatech in June 2022) Main KPIs : 16k visitors, +65 articles, +100 journalists & influencers (among them Bruno Lemaire, Thomas Pesquet...), 1.5 reach w/ more than 500 IG posts & stories... WeAreOna: an agency creating pop-up restaurants all around the world, following the main Art Fairs like Art Basel, Venice Biennale, Salone di Mobile in Milan, Fashion Weeks, Les Rencontres d'Arles. KPIs: immersive sound experiences created in + 5 pop-ups