Shanghai, China
Digital commerce leader currently based in Shanghai with 10+ years of experience and expertise in e-commerce, product management, digital advertising, web analytics and team management.
TheraICE offers a broad range of flexible, wearable hot-and-cold therapy products designed for fast, targeted relief from headaches, muscle aches, and joint discomfort. ➢ Reporting line: Founder & CEO ➢ Industry: Health & Wellness ➢ Key responsibilities: o Manage and lead all D2C e-commerce channels including Shopify website and Tik Tok Shop o Lead all commercial and product launch campaigns o Website entire revamp on Shopify o Customer retention via email and SMS marketing on Klaviyo o Paid acquisition on Meta Ads and Google Ads o Help on all non-D2C e-commerce channels including Amazon, Walmart, Target and Costco o Manage all partners and agencies (paid advertising, email/SMS, web development, Tik Tok)
Renact is a brand offering premium organic hemp-based disposable vape pens formulated with phytocannabinoids—including CBD—to support well-being. ➢ Reporting line: Founder & CEO ➢ Industry: CBD, Health & Wellness ➢ Key responsibilities: o Website entire revamp on Odoo o Set-up of email marketing automation and newsletter campaigns on Odoo o Paid acquisition strategy and set-up o SEO and content strategy o Paid acquisition strategy and set-up
Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Teisco, Harmony, Heritage Guitars, Dawsons and Swee Lee. ➢ Reporting line: Corporate Strategy and CEO ➢ Industry: Musical Instruments ➢ Key responsibilities: o Manage e-commerce team (20 people) including 4 teams: development, UX/UI design, content and product management. Agile/Scrum methodology. o Define and execute overall e-commerce strategy and product roadmap including, but not limited to, new website features, omnichannel initiatives, customer experience optimisations, CRO, AB testing, etc. o Work closely with all stakeholders (sales, marketing, supply chain, finance) to constantly improve the processes and workflows. o Collaborate with external partners (tech providers, payment platforms, agencies, etc.). o Current scope includes 7 brands, 15 Shopify stores and 2 marketplaces (Amazon and Shopee).
NOERDEN is a French brand based in Shanghai, Singapore and Paris creating, producing and selling connected devices worldwide. ➢ Reporting line: General Manager and CEO ➢ Industry: Consumer Electronics ➢ Key responsibilities: o Set-up, manage and grow all Chinese and overseas e-commerce channels (e-commerce website/Tmall/Jingdong/Amazon/Lazada/Jumia/Indiegogo) o Manage department P&L o E-commerce strategy including brand awareness ads (Facebook/Instagram/YouTube), acquisition ads (Amazon/Search/Shopping/Facebook/Instagram), SEO, affiliate marketing. o Set-up and supervision of all e-commerce operations (import/export, drop-shipping, partnerships, etc.) as well as customer experience (after-sales, CRM/emailing automation).
Sharing my e-commerce and online marketing knowledge, experience and expertise with small to medium-sized companies in various industries to support them in their business growth. ➢ Reporting line: Founders/CEO, CMO, Head of E-commerce, Online marketing lead ➢ Clients: Allforpools, Bringme, CBX Medical, Duck Motion, Etex, Orange, Retviews, The Skateroom, Universem, Zebet/Zeturf. ➢ Key responsibilities: online sales growth, customer acquisition and retention, website creation and management (Shopify, Wordpress/Woocommerce, Odoo), audits (SEO, Google Ads, Facebook Ads, LinkedIn Ads), dashboarding/reporting, training (Google Ads, Facebook Ads, Pinterest Ads, Google Analytics, SEO), coaching/mentoring of teams, agency relationship management