Netherlands
๐ ๐ก๐๐ฅ๐ฉ ๐๐จ๐ฆ๐ฉ๐๐ง๐ข๐๐ฌ ๐ฎ๐ง๐ฅ๐จ๐๐ค ๐ฉ๐ซ๐จ๐๐ข๐ญ๐๐๐ฅ๐ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ฉ๐ซ๐ข๐๐ข๐ง๐ , ๐ฉ๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐จ๐ง๐ฌ, ๐๐ง๐ ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ. With 15 years of experience in Revenue Growth Management at AB InBev, I have worked across Europe and global markets, building and scaling RGM into a core commercial growth engine. My career spans the full commercial spectrum โ from marketing and key account management to leading Revenue Growth Management across Europe and international markets. I focus on identifying where value is left on the table and turning these opportunities into measurable profit. through stronger pricing, promotional effectiveness, and commercial execution. Areas of expertise โข Pricing & value strategy โข Promotional effectiveness & trade investment optimization โข Brand, pack & price architecture โข Route-to-Market and commercial strategy Selected achievements โข Built advanced price and promotion analytics (incl. Machine Learning) to optimize pricing decisions and significantly improve promotional ROI โข Designed long-term pricing strategies to reduce international pricing exposure while maximizing profitability โข Established Promotional Management as a structured capability across key markets in Europe โข Led the rollout of Trade Promotion Management systems, fully integrated into commercial planning (live in BE, NL, FR, IT) โข Drove OBPPC initiatives across Europe to close portfolio โwhite spacesโ and optimize pack-price curves โข Supported M&A and Route-to-Market transformations by identifying and capturing RGM value opportunities โข Built RGM capabilities across global export markets in 50+ countries Now operating independently through PVG Advisory, partnering with companies and private equity to drive measurable profit and value creation. If this is a priority for your business, Iโd be happy to connect.
Helping companies unlock profitable growth through pricing, promotions, and Revenue Growth Management. Focus on pricing strategy, promotional effectiveness, trade investment optimization, and reducing international pricing exposure.