Paris, Île-de-France, France
Senior International Communication, Public Relations, Press, Influence and VIP Director with strong experience in fashion Industry at global, regional (EMEA) and local level (France, Italy). Strong team manager with direct team leadership and strong collaboration with international offices and agencies. Energetic, Positive team player focusing on key strategies serving image purposes for business impact. Expertise in Stakeholder management (Direct contact with Artistic Director, CEO as well as senior industry experts and editors).
Defining the brand Communication strategy at global level: PR, Press, Communication, Influence, Events and Social Media, Influence global visibility: Communication, PR, Press and Amplification of worldwide Influence, 360° Marketing Strategy: Following and adjusting the 360° Marketing Strategy to PR, Press, Communication, Influence, Events and Social Media, Generating Fashion features, key partnerships and media plan synergies, PR, Press and Communication plan for key markets in line with brand business objectives, Managing a team of 4 in HQ and supervising local agencies (Europe, NAM, Japan, Korea and China), Defining global Social Media strategies, leading direction for fashion shows, campaigns and product launches, Managing international rollout of Social Media calendars and guidelines across markets, while monitoring KPIs and performance to optimize future activations, Fashion shows: Global seating direction and management: Influence, Press, PR, Buyers, Internal, Managing PR, Press and Communication for all Brand activities, Events: Managing Event for Fashion Shows and following all brand events WW, Budget: Defining, managing, and following budget of PR, Press and Communication department, Management & follow-up of Artistic Director content creation and press interviews, Opening of Marine Serre’s first stores WW in Japan and Korea.
Defining the brand Communication strategy at global level: PR, Press, Communication, VIP and Events, Contracting Brand Ambassadors at Global level, VIPs/Influencers global visibility: Communication, PR, Press and Amplification of VIPs and Brand Ambassadors, 360° Marketing Strategy: Following and adjusting the 360° Marketing Strategy to PR, Press, Communication? VIP and Events, Generating Fashion features, key partnerships and media plan synergies, PR, Press and Communication plan for key markets in line with brand business objectives, Managing a team of 12 in HQ, supervising local offices (APAC, EMEA, NAM, Japan, Korea and China) and local agencies (UK, France and Middle East), Fashion shows: Global seating direction and management: VIPs, Press, PR, Buyers, VICs, Internal, Managing PR, Press and Communication for all Brand activities and licenses, Managing PR, Press and Communication of Brand Partnerships: Rocket Fund x Elton John AIDS Foundation, Albi Awards x Clooney Foundation, Roc Nation Long Island University, BEE:WILD, ADH_WE, Events: Managing Event team for Fashion Shows and following all brand events WW, Budget: Defining, managing, and following budget of PR, Press, VIP and Communication department, Management & follow-up of Artistic Director content creation and press interviews.
Defining the brand PR, Press and VIP strategy at global level: PR, Press, VIP, Ambassadors and Influence, 360° Marketing Strategy: Adjusting and following the 360° Marketing Strategy to PR, Press, VIP and Influence, Leading PR native content production thanks to fashion features, key partnerships and media plan synergies, Setting up the PR/Press/VIP/Influence plan for key markets in line with brand business objectives, Managing a team of 8 in HQ, supervising local offices (APAC and China) and local agencies (UK, Italy, US and Middle East), Fashion shows: Global seating direction and management: VIPs, Press, PR, Buyers, Internal, VICs, VIPs/Influencers global visibility: Defining, managing, and following VIPs/Influencers WW strategy, Events: Participating, managing, and following all brand events WW, Budget: Defining, managing, and following budget of PR, Press, VIP and Influence department, Management & follow-up of Artistic Director content creation and press interviews.
EMEA press relations management leader: Create regional PR strategy and secure Brand Implementation with all local teams, VIP relations, and Regional Influence Strategy for EMEA, EMEA press days’ management & coordination, Permanent contact with the main journalists and EMEA editorial offices, Fashion Shows: EMEA seating management, Direct responsibility for France and offices supervision of Milan, London and Middle East, Management & follow-up of Artistic Director interviews for EMEA.
Global PR/Press relations management, Global HQ leadership and Coordination of 25 local PR offices, Building a worldwide VIP and Influence strategy, Responsible of Brand Ambassadors relations, Management & follow-up of Artistic Director content creation and press interviews, Coordination & roll-out of 8 collections: RTW, kids, sport, Live, accessories, licenses, collaborations, Direct leadership of the first fashion show in Paris (Spring Summer 2018), Special projects: Novak Djokovic Ambassadorship announcement, new Lacoste store concept, René Lacoste book, 85th brand anniversary, Sports Events Management (Roland Garros, Ryder Cup).