Brussels, Brussels Region, Belgium
You can’t win silver, only lose gold. Experienced sales and marketing professional with a drive to overachieve. Strong analytical skills and broad business acumen through experiences in marketing, sales, category management and net revenue management. Social and openminded team player and leader with a proven track record within FMCG.
Overview Department lead for Category Marketing at Colruyt Laagste Prijzen, responsible for the end‑to‑end promotional management process, strategic marketing collaboration, and cross-functional alignment to drive both top‑ and bottom‑line growth. Managed and coached a team of Category Marketeers and contributed to the strategic marketing communication roadmap for the Colruyt Laagste Prijzen banner. Key Responsibilities - Team Leadership Led and coached a team of Category Marketeers, ensuring a high level of capability, ownership, and operational excellence Set priorities, provided guidance, and aligned the team with the broader commercial and promotional strategy - End-to-End Promo Management Responsible for the full promotional management process within Colruyt Laagste Prijzen, from strategic planning to operational execution Ensured the coherence and effectiveness of promo cycles in line with brand identity and competitive context Monitored promo performance and implemented continuous improvements to optimize customer relevance and profitability Member of the core team responsible for shaping the strategic marketing communication plan for Colruyt Laagste Prijzen Ensured alignment between category strategy, promotional storytelling, and in‑store execution - Cross-functional Stakeholder Management Actively collaborated with Marketing, Customer Offer, and Purchasing teams to deliver high‑impact promotional plans Ensured cross-banner and group-level alignment to support Colruyt’s commercial ambition Worked on the broader end‑to‑end promo process, helping refine processes, define roles, and increase efficiency Commercial & Financial Impact Delivered promotional strategies aimed at driving both top-line sales and bottom-line profitability Strengthened promotional intelligence and analytical capability within the category team
Overview Interim lead for the Purchasing & Category Management department at Cru, overseeing a team of Buyers and Category Managers. Responsible for implementing a structured category management approach across the 4 P’s, driving category growth, optimizing margins, and enabling seamless cross-functional execution. Member of the Cru leadership team. Key Responsibilities - Team Leadership Led and coached a team of Buyers and Category Managers during a six‑month interim period Ensured alignment, capability development, and clear operational priorities across the department Contributed actively as a member of the Cru leadership team - Category Management & Growth Implemented a structured Category Management framework across the 4 P’s: Product – portfolio building, product development, innovation planning Price – competitive and value-driven pricing structures Place – retail execution across Cru stores Promotion – development of promotional intelligence and planning Drove incremental category growth through targeted product development and on‑top sales initiatives Collaborated with suppliers and internal partners to secure category expansion opportunities - Profitability & Margin Optimization Led cost optimization initiatives to support healthy margin evolution Managed negotiations and supplier relationships to ensure value creation and sustainable profitability - Cross-functional Collaboration Worked closely with Store Sales teams to ensure perfect in‑store execution Collaborated with Marketing to align category priorities with brand positioning and promotional strategy Strengthened operational links between purchasing, category vision, and front‑line execution
Overview Group-level lead for the Customer Offer track within the Growth in Cities ambition of Colruyt Group. Responsible for defining the strategic vision for city retail, enabling multi-banner alignment, and driving category, commercial, and operational levers to strengthen the Group’s city presence. Key Responsibilities - Customer Offer Strategy — Growth in Cities (Group Level) Created the vision and strategic framework for the customer offer in a city context across multiple Colruyt Group banners, including: OKay, Colruyt Laagste Prijzen, Collect & Go and Bio-Planet Implemented a structured City approach by setting up dedicated City teams within each Operating Unit Delivered City insights, enabling data-driven decision-making tailored to urban needs Built and managed roadmaps per Operating Unit, enabling both short-term growth and long-term city ambitions Ensured cross-banner alignment to optimize assortment, price, promo, and convenience levers for urban households - Channel Development Management — Colruyt Laagste Prijzen at Collect & Go Developed the price–product–promo policy for the Colruyt Laagste Prijzen assortment on the Collect & Go e-commerce platform Managed and budgeted online development plans for four major categories, defining strategic ambitions and translating them into tactical levers Implemented a full Net Revenue Management approach to enable profitable online growth.
Overview Department lead for Category Management, Trade Marketing, and Business Intelligence at Dr. Oetker Belgium. Responsible for developing category strategies, building retailer trade plans, driving market and consumer insights, and embedding a full Net Revenue Management approach into commercial decision‑making. Key Responsibilities - Team Leadership Led and developed a multidisciplinary team of Trade Marketeers, Category Managers, and Business Analysts Drove cross-functional collaboration to align trade, category, and commercial priorities - Category Management & Market Analysis Managed analysis of category and market performance across the Belgian retail landscape Utilized quantitative data (e.g., Nielsen) and qualitative insights (e.g., GfK) to guide strategic decisions Identified category growth opportunities and supported retailers through data-driven storytelling - Trade Marketing Built strategic trade plans with Belgian retailers to grow the Dr. Oetker portfolio in line with category trends Optimized visibility, promotional execution, and in-store activation to strengthen brand performance - Business Intelligence Led and expanded the Business Intelligence unit at Dr. Oetker Belgium Ensured high-quality reporting, dashboard creation, and insight generation to support all departments - Net Revenue Management (NRM) Implemented a full NRM framework into commercial decision-making, based on four pillars: Promotional ROI Assortment Mix Optimization Profit Pooling Trade Terms Management Delivered insights and recommendations to improve profitability and strategic pricing decisions
Overview Responsible for driving Sales Excellence, Net Revenue Management insights, and business intelligence across the organization. Supported multiple departments with data‑driven tools, dashboards, and strategic analyses to enable optimized commercial and P&L decision‑making. Key Responsibilities - Sales Excellence (POS) Analyzed field force KPIs to monitor performance and identify improvement opportunities Created new sales tracking tools to monitor operational and execution metrics - Net Revenue Management (NRM) Built dashboards and conducted analyses across all major NRM pillars: Price Pack Architecture, Profit Pool Analysis, Winners / Bleeders and Product Mix optimization Provided actionable insights to improve margin and portfolio profitability - Promo ROI Tracked and evaluated promotion performance for the Cake & Desserts category Delivered recommendations to improve promotional ROI and increase efficiency - Business Intelligence & Reporting Consolidated multiple data sources into clear dashboards and analytical tools Delivered cross‑functional insights to support sales, marketing, finance, and supply Ensured data accuracy and relevance to enable the best commercial and P&L decisions
Overview Key Account Manager for all independent luxury perfumeries in Belgium and Luxembourg, responsible for commercial strategy, account development, and maximizing performance across L’Oréal Luxe’s full brand portfolio. Key Responsibilities - Managed sell-in and sell-out performance across independent luxury retail channels - Oversaw the full P&L management for each account, ensuring profitability and sustainable growth - Created and implemented promotional plans across all luxury brands to drive market share and revenue - Negotiated commercial conditions and annual trade agreements with key retail partners - Co-created annual trade plans with the Trade Marketing team to support launches and brand priorities - Monitored competitive dynamics and adapted plans to strengthen brand positioning and account performance Brand Portfolio Full Luxury Brand Portfolio on all axes: Make-up, Skincare and Fragrances. Lancôme, Giorgio Armani, Yves Saint Laurent, Biotherm, Cacharel, Mugler, Azzaro, Viktor & Rolf, Diesel, Ralph Lauren, Valentino, Helena Rubinstein Scope Independent luxury perfumeries across Belgium & Luxembourg Full luxury brand assortment across skincare, fragrance, and makeup
Overview Marketing and Merchandising Manager for Belgium and Luxembourg, responsible for brand strategy, market analysis, and the execution of 360° marketing plans across both owned retail locations and key drugstore partners. Key Responsibilities - Analyzed and managed sell-out performance and market data to guide decisions across a large product portfolio of 3,000 SKUs - Developed and implemented the strategic 360° brand plan for NYX Professional Makeup across free-standing stores (7) and partnered drug retailers (Di, Paris 8) - Executed brand activations in close collaboration with cross-functional teams including digital, commercial, and retail operations - Managed merchandising strategy and implementation, ensuring alignment with the brand plan across all store formats - Monitored competitive landscape and consumer trends to adapt brand priorities and support growth Scope & Channels - Retail: 7 NYX Professional Makeup free-standing stores - Drugstore: Di, Paris 8 Brand Portfolio: Full NYX Professional Makeup assortment (~3,000 SKUs)
Overview Field Sales Representative for the Consumer Products Division (Belgium & Luxembourg), responsible for driving in‑store execution, category growth, and sell‑in across a defined portfolio of FMCG retailers. Key Responsibilities - Maintained strong customer relationships with key retail partners - Drove active sell-in of products within the assigned brand portfolio - Ensured excellent in-store execution, including visibility, planogram compliance, and promotional activation - Monitored store performance and identified opportunities to improve sales and presence - Served as the key point of contact for day‑to‑day operational needs across the region Customer Portfolio Inno Gallery, RPCG, Match, Smatch, Alvo Brand Scope All FMCG mass market brands in portfolio: L’Oréal Paris, Garnier, Maybelline, Mixa, Rojanet, L’Oréal Men Expert, Essie, NYX Professional Make Up, ...
Overview Managed a portfolio of 150+ on-trade clients, driving commercial growth, improving product visibility, and leading cross-functional initiatives to optimize operations. Key Responsibilities - Expanded the product portfolio across both existing and newly acquired customers - Identified and developed new commercial opportunities to drive volume and visibility - Built strong customer relationships and provided on‑site sales support across the region Own Projects - People Project: Participated in the selection and recruitment of new team members Delivered sales coaching and performance guidance Supported the management of 10 Inside Sales Representatives - Digital Office Project: Led the digitalization of internal workflows to reduce paper usage Improved team efficiency through streamlined digital processes Project Lead Responsibilities - Coordinated solutions for logistical challenges in Brussels - Supported the nationwide launch of the E‑commerce platform - Oversaw the Marriott Hotels key accounts - Troubleshot IT and system issues (e.g., IDocs) - Managed special project on cellar beer operations Recognition Awarded Best National Inside Salesperson (2018) Received a promotion to Sales Consultant in April 2019
Overview Completed two summer internships supporting the sales organization of AB InBev, focusing on customer service, commercial development, and operational coordination across multiple markets. Key Responsibilities - Handled inbound order processing in four languages (Dutch, French, English, German) - Expanded the product portfolio for existing and new customers - Conducted prospection to identify and qualify new leads - Detected commercial opportunities to support sales objectives - Assisted the marketing department with campaign and product support
During 4 months I will help Hotel Hungaria to research all possibilities to work with Social Influencers in Belgium. My responsibilities were namely: - Investigate all different Social influencers on 5 lifestyle topics - Market mapping of all different co-operation possibilities between brands and Social Influencers - Analyse different services for Social Influencers based on their needs - Organise Social Influencers Workshops which Belgium's biggest Social Infuencers attended. - Develop business plan and financial balances