Shanghai, China
Accomplished IT & Digital Marketing Strategist | Empowering Business Growth and E-commerce Triumphs | 21M USD Total Trade Volume Generated | Surpassed 12K USD in Deposits | Achieved 239% Social Media Growth | Stellar Networking, Content Development, and PR Successes
> Drive user growth and platform adoption across multiple crypto markets with targeted, data-driven campaigns. > Manage and mentor Community Managers across CIS, DACH, Poland, Persia, Canada, and Vietnam, ensuring localized engagement and growth. > Lead multi-project social media and marketing strategies to boost brand awareness and user loyalty worldwide. > Build brand rapport through strategic partnerships and influencer collaborations to expand reach and credibility. > Design and execute ambassador and community programs that foster active, authentic user connections. > Utilize analytics tools, A/B testing, and social listening to optimize campaigns and content performance continuously. >Implement SEO, SEM, and paid media strategies to maximize acquisition and retention. >Collaborate cross-functionally with product, growth, and technical teams to align marketing initiatives with platform development and user experience goals. >Stay ahead of Web3 trends and emerging technologies to keep the platform competitive and innovative.
-Managed English market operations, campaigns, and user growth. -Led community platforms and managers. -Conducted data analysis using Sprout Social, Meltwater. -Identified and engaged with Influencers/KOLs and KOCs. -Executed advertising and marketing plans on social media platforms. -Created engaging social media content and directed campaign mechanisms. -Organized ambassador programs and conducted AMAs. -Leveraged data analytics tools for performance optimization.- Implemented and optimized social media advertising campaigns using platforms such as Facebook Ads Manager and Google Ads -Conducted A/B testing to improve social media content and campaigns. -Analyzed metrics to track campaign success and identify areas for improvement. -Conducted social listening and sentiment analysis to stay informed of industry trends and customer perceptions. -Coordinated with cross-functional teams to develop and execute social media strategies. -Stayed up to date with social media algorithm changes and best practices
-Developed and executed comprehensive social media and community marketing plans across multiple platforms, including creating and scheduling content. -Conducted market research, analyzed data, and created effective campaigns and compelling content for target audiences. -Managed communities, aligned tasks, and conducted content research to drive engagement and growth, including developing user-generated content strategies. -Expertly managed platform operations, troubleshooting technical issues and driving user growth across channels. -Drove website traffic, resulting in increased registrations and account openings, including implementing SEO strategies. -Collaborated with global teams to develop winning strategies for business growth and expansion, including implementing technical solutions to optimize processes. -Skilled in utilizing industry tools such as Meltwater and Sproutsocial to streamline operations and analyze data. -Developed KPIs for campaigns and regional managers to ensure successful performance and alignment with business objectives, including monitoring and analyzing metrics to improve content and campaigns continuously.
-Executed targeted email (EDM) and social media marketing campaigns using advanced analytics and automation techniques. -Developed engaging social media content, ads, and proofread marketing materials, utilizing data-driven insights and industry best practices. -Managed online stores on various platforms, optimizing product listings and employing advanced keyword selection techniques to drive sales. -Produced compelling English copywriting, adhering to industry standards, and maintaining consistency across platforms. -Applied critical thinking to resolve customer disputes and maintain public relations, ensuring customer satisfaction and retention. -Expertly managed Facebook, Instagram, Twitter, YouTube, and Google ads, maximizing ROI and campaign success. -Utilized cutting-edge software for photo/video editing and graphic design. -Led website development and optimization initiatives, ensuring optimal performance and user experience.
-Provided expert-level Microsoft 365 & Teams troubleshooting and assistance, utilizing advanced technical knowledge and practical problem-solving skills. -Ensured high levels of customer satisfaction by providing remote sessions and effective product solutions for Microsoft 365 and Teams. -Maintained effective communication with customers, providing timely resolution of issues and continuous improvement of support services. -Demonstrated proficiency in Microsoft 365 and Teams, staying up-to-date with the latest technologies and trends. -Assisted with Microsoft migrations, upgrades, and installations, utilizing industry best practices to ensure seamless transitions. -Utilized scripting languages to automate routine tasks and optimize Microsoft 365 and Teams operations. -Provided in-depth training and support for Microsoft 365 and Teams, empowering customers with the skills to maximize productivity and efficiency. - Team management, task, and case assignment - Case research, solution, and product debugging