Maui
I offer 30-years of experience increasing company presence and profitability through innovative strategy and targeted, breakthrough messaging. Working with cross-functional teams to incorporate research, relevance and human insight to drive the brand narrative and better pursue market opportunities. My background spans creating global brand identities to market-specific rejuvenation, international product launches, image renewal, remessaging and transformation.
• Tasked to rejuvenate the brand and improve the guest experience through expanded and interactive park offerings, creating more sense-of-place and engagement for device-driven youth. • Research, new exhibits design & implementation, fabrication, interactive design & content, project management, staff training and expand marine science partnerships. • Maui Ocean Center is one of five global aquatic parks of Coral World International, fostering understanding, wonder and ecology of marine life.
• Brand strategy, image, go-to-market and realization through digital presence, launch events, experiential retail, PR and media relations.
• Honing the brand image and communications strategy with emphasis on a digital presence for web and mobile. • Overseeing new visual identity and leading all digital concepts and design ensuring cohesion with new marcomms and stakeholder presentations. • Every1Mobile, is a for-profit mobile technology company furthering digital literacy throughout sub-Saharan Africa with focus on education, health and livelihood.
• Strategic and conceptual drive behind a new category in the hospitality industry, combing European luxury with a passion for sport to create the first 5-star ‘Luxury Sport Resort’ in the Alps. • Coordinated the resort design and realization through architects, designers, fabricators and complementing sport brands. • Spearheaded branding, PR and all mar-coms, e-marketing, public events and trade relations. • Created and conducted employee training and established mission and manner of resort. • The Crans-Ambassador Hotel & Spa, located in the golf and ski destination of the Valais Alps, Switzerland. A twenty-million remodel and reinvention of the resort’s original palace hotel.
• After establishing the brand image throughout APAC, China and India with Bates Asia, (with an immediate 70% global market share) I was tasked with improving brand awareness for Europe, the Middle East, and Africa. Introduced brand into Eastern Europe and post-soviet market. • Coordinated all creative and production teams across Europe, sat on Nokia Creative Council interfacing with all retail and marcomm teams. Instilled brand-wide cohesion. • With the acquisition of the Bates Network, role progressed to Global CD, managing strategic, creative, production & digital teams across all WPP network agencies. • Responsible for core branding to all new model launches. Expanded brand identity through experiential flagship stores, launch productions, music events, and sponsorship programs. • Spearheaded, implemented and policed a new Nokia corporate identity. • Led new brand globalization out of London.