Greater Barcelona Metropolitan Area
Driving Sales Growth & Digital Innovation | Omnichannel Specialist I am a commercially driven leader with proven international experience in sales, marketing, and digital business. Passionate about consumers behaviors, I excel at building diverse, high-performance teams, executing growth strategies, and managing P&L across both emerging and developed markets. Key Capabilities Team Leadership: Build, coach, and restructure sales and marketing teams for optimal performance across geographies Omnichannel Strategy: Design and execute integrated go-to-market approaches for physical and digital channels Change Management: Drive and embed digital transformation initiatives effectively Market Insight: Leverage macroeconomic trends and multi-market experience to enhance brand and business value Web3 & Digital Assets: Deep knowledge and practical expertise in blockchain ecosystems, DAOs, and digital asset markets Values I Bring Positive mindset and high emotional intelligence for managing diverse, remote, and cross-functional teams Proven success in talent development and fostering happy, motivated teams Strong advocate of digital-first strategies and emerging technologies Interests Cryptocurrency, Blockchain, DAOs, and Digital Finance Macroeconomics & Financial Market Dynamics Languages, Cultures, and Global Hospitality Biking and Tennis Lifelong learner and digital innovation enthusiast
Part of the Extended EMEA Leadership Team, driving commercial success and transformation. I lead a dynamic team of Country Sales Managers and Regional Marketing Managers, championing growth through innovative commercial strategies. My mission is to ignite the region’s expansion by developing and executing business development plans for direct and third-party channels—including digital—fully aligned with EMEA’s vision for transformation and sustainable growth. - Lead high-performing sales and marketing teams across the EMEA region - Spearhead commercial strategy, business development, and omnichannel growth - Foster organizational agility, innovation, and digital transformation for long-term brand impact
- Led the successful transformation of the DACH region, reversing a declining market to achieve double-digit growth. - Anchored in deep consumer-centric analysis, I defined the vision, strategy, and ways of working to revitalize the business and match evolving customer needs. - Directed sales, marketing, and cross-functional teams, driving recruitment and upskilling initiatives to build a high-performing organization - Implemented multi-channel strategies with a focus on trade terms optimization, key account management, and targeted marketing campaigns
- Manage a team of 1 Regional Manager and 7 Account Managers - Deliver P&L results - Integrate strategic framework to new acquisitions and local market needs - Strenghten omnichannel: B2B (specialist retailers, department stores) D2C (eCommerce, Marketplace)
- Carry on sales cycle acticities to achieve quarterly targets (Volumes, SoM) - New products launches; distribution, promotion - Implemention of trade marketing activities and visual merchandising plans - Consumer engagement projects in high density consumers areas
- Relation with distributors/customers on foreign markets (Spain, Poland, UK) - Commercial offers and solutions for prospect customers - Organization of international exhibition (Interplas Birmingham)
- Create/Increase Brand awareness among University students target group - Territory consumer engagement events - Basic marketing action: Sampling, Guerrilla, Merchandising Horeca. - Co-operation in National sport-entertainment events (“FlugTag”; “Conquering Fortezza”)