Massimo Selle

Senior Global Commercial Director with more than 25 years experience in polymers, plastics, specialty chemicals, offering solid track record in customers, people, P&L management, business strategy and market development.

Rotterdam, South Holland, Netherlands

About

A commercially astute, operationally driven Senior Commercial Leader. An expert in change management, resulting in substantial positive impact on both efficiency and business performance. Proven record in delivering outstanding results, with experience in the competitive markets of polymers and petrochemicals. Self-disciplined, combined with the ability to thrive in challenging, creative, and highly commercial environments. I demonstrate my expertise and versatility through excellent team management skills, strong commercial acumen and the ability to communicate effectively at all levels of an organization. Target focused, and solutions oriented, with the drive to exceed business targets and deliver a positive impact to EBITDA.

Experience

  • Olin (Full-time · 1 yr 3 mos)
    • EMEAI Sales Director and Global Wind Leader
      May 2026 - Present · 2 mos

      Full P&L responsibility for Olin's Global Wind business providing direction to Wind Teams in EMEAI, US, Latin America and APAC. Leadership of EMEAI Sales Organization

    • Global Wind Leader
      Apr 2025 - Present · 1 yr 3 mos

      Olin is a leading global manufacturer of chlor-alkali, chlorinated organics and epoxy resins headquartered in Clayton, Missouri. Reporting to the President of Epoxy with full P&L responsibility for Olin's Global Wind business providing direction to Wind Teams in EMEAI, US, Latin America and APAC.

  • Senior Commercial Director Performance Tapes EMEA at Avery Dennison
    Jan 2024 - Mar 2025 · 1 yr 3 mos

    Avery Dennison Corporation is a multinational manufacturer and distributor of pressure-sensitive adhesive materials, apparel branding labels and tags, RFID inlays, and specialty medical products. The company is a member of the Fortune 500 and is headquartered in Mentor, Ohio. Reporting to the GM Performance Tapes EMEA and part of EMEA leadership team responsible of a turnover of €180m and leading a team of 28 people with 6 direct reports including Sales, Marketing, Business development managers and CSR. Focus on improving processes, engagement and performance, to secure profitability growth of performance tapes sold in different main industries like Automotive, Building and Construction, General Industrial and Personal Care. Key Achievements: • Contributed to the achievement of record EBIT results in Q1 and Q2 for the division • Completed a 360 strategic review, identifying market challenges, trends and identified potential new markets and technologies to enhance added value in different applications including: Automotive, Building and Construction, Industrial and Personal Care • Delivered 10% turnover growth of top automotive account • Set-up of a new commercial organization, combining sales, marketing and CSR, resulting in a team of 28 people and 6 direct reports • Bravo Award received for the successful organization and management of the first EMEA commercial meeting

  • LyondellBasell (17 yrs 3 mos)
    • Sales Director South Europe
      Sep 2020 - Jan 2024 · 3 yrs 5 mos

      Reporting to the VP Sales Polyolefins Europe with a remit to lead the sales team of 10 Key Account Managers in South Europe (Italy, France, Spain, Portugal, Greece and Israel) responsible of a turnover of €1300m focused on improving profitability of products sold to different main industries like flexible and rigid packaging, textile general industrial personal care and automotive. Key Achievements: • Project leader of a Global Customer Satisfaction Survey in 2022 helping to identify key areas of focus to drive customers centricity • Strategic partnerships built with key global industry leaders like Tama, Greif, Jindal, Taghleef, Armando Alverez Group resulting in growth of market share in Europe and global • Voice of European Sales team from 2021 till 2023 for Sustainability topics helping development of PCR and Renewable solutions with record sales in the region • Implemented margin reviews to identify, improve or exit low performing accounts to increase profitability. • In 2021 record Total Contribution Margin with 15% growth (mix effect of margin and volume) vs previous year • Delivered sales strategy for the region optimizing channel to market and product portfolio resulting in a market share growth of 5% in Italy and France (mature businesses) and 30% in Iberia where the company was underrepresented. • In 2022 and 2023 development of a new market in South Europe in LLDPE Film (from 0 to 40Kt) with acquisition of new accounts and expansion of business with existing ones • Instrumental in successfully restoring business relationship between Lyondellbasell and 2 important industry players resulting in business recovery, growth and start of a partnership for long term projects • Completed a strategic review, aligning manufacturing capabilities with market needs leveraging on import to close existing gaps. • Representative of Lyondellbasell in important industry associations like Federchimica and Plastic Europe and legal representative of the company in Italy

    • Sales Director North Europe
      Sep 2015 - Sep 2020 · 5 yrs 1 mo

      Reporting to the VP Sales Polyolefins Europe with a remit to lead the sales team of 6 Key Account Managers in North Europe (UK, Ireland, Scandinavia, Benelux, Russia, Baltics and Former Soviet Union Countries) responsible of a turnover of €600m focused on improving profitability of products sold to different main industries like flexible and rigid packaging, textile general industrial personal care and automotive. Key Achievements: • Developed and implemented strategic plans to grow business from €500m to €600m turnover • Managed transition during Brexit • Developed business in Russia and Former Soviet Union Countries covering the role of Director of Russian entity on top of the North Europe role • Mentored and promoted 5 team members into management roles • Built strong partnership with key Global Accounts (i.e. Berry, Amcor, Dupont, IKEA) and negotiated contracts resulting in a steady growth of international sales in all regions like EU, US and Asia • Creation of a brand-new sales team of 6 KAM and management of healthy turnover for career development reasons • Award received in September 2015 for the organization and management of a European Sales and Marketing conference with over 200 attendees in Rotterdam

    • Marketing Manager PP Europe
      Jan 2012 - Aug 2015 · 3 yrs 8 mos

      Reporting to the PP Business Director with a remit to manage the PP Film and Textile business in Europe and International. Responsible for a turnover of €1500m focused on defining the strategy for the segments, the pricing with the aim of improving profitability, optimize asset loading and increase market share in key segments like BOPP, CAST and Textile. Key Achievements: • Implemented business transformation initiatives to support 3-year strategy plan, including identifying opportunities worth >€50m in value creation. • Development and launch of a new specialty resin in Melt Blown application for PP Textile with market share growth from 0 to 30% massive boost to segment profitability • Pioneer in building solid strategic partnerships along the value chain engaging with key end users and brand owners (i.e. P&G, PepsiCo, Ferrero, Barilla, L’Oreal) • Introduction of the concept of Internal Segment Meetings gathering all key stakeholders like Sales, Marketing, Manufacturing, R&D, Supply Chain and Customer Service • Pivotal in building new strategic partnerships with key industry players (i.e. Fitesa, Taghleef, Innovia, Jindal, Berry, Amcor) • During the 3-year tenure delivered a business growth of €300m from €1200m to €1500m • Led a workload reduction project in Europe to areas for improvement in commercial roles

  • Account Manager at Ineos
    Jan 2006 - Oct 2006 · 10 mos

    Ineos Group Limited is a British multinational conglomerate headquartered and registered in London. As of 2021, it was the fourth largest chemical company in the world, with additional operations in fuel, packaging and food, construction, automotive, pharmaceuticals, textiles, and professional sports. Reporting to the Polyolefins Sales Director with a remit to manage the Italian HDPE and PP Pipes and Textile business managing key Italian accounts with the aim to improve profitability for the segment and increase market share Key Achievements • PE100+ association representative for the company • Successful partnerships with municipalities and end users, resulting in increased market presence and brand recognition.

  • Account Manager at BP
    Nov 2001 - Dec 2005 · 4 yrs 2 mos

    BP. is a British multinational oil and gas company headquartered in London, England. It is one of the oil and gas "supermajors" and one of the world's largest companies measured by revenues and profits. Reporting to the Polyolefins Sales Director with a remit to manage Italian activities in HDPE and PP, specializing in cross-linked polyethylene, pressure, and corrugated pipes, textile and provide marketing and technical support in the pipe sector. Key Achievements • Developed business in France with a key converter • Led marketing activities in the pipe sector, including lobbying, conferences, exhibitions, and collaboration with universities like Polytechnic of Milan. • Involved in the writing of “Pipe design manual for water transport” in cooperation with Polytechnic of Milan university