Austin, Texas, United States
- Create and execute content plans surrounding key club moments, matchday/player campaigns, and brand/merch launches across 23 club-owned and operated channels - Oversee Social Media Manager and Social Media Coordinator, assigning projects and reviewing coverage plans for auxiliary channels - Lead club efforts on growing Austin FC's TikTok account, growing the channel from 24k to 135k followers. Additionaly, supported Director of Social Media in growing the Austin FC YouTube channel from 11.5k subscribers to 36.5k subscribers in 2025 - Work alongside Director of Social Media to lead influencer marketing efforts with athletes, talent and celebrities (ex. Matthew McConaughey, iShowSpeed, Mark Henry) to amplify key moments and maximize engagement - Collaborate with content and business teams (ticketing, merchandise, partnerships) to build brand equity and deliver on partnership obligations - Top 5 in Net New Social Media Followers across Major League Soccer (2024) - Major League Soccer Marketing Team of the Year (2022)