Massimo Mazzocca

Trade Marketing| Sales & Business Development | Sales Excellence| Category Management| FMCG experience| data driven&customer-centric| strategic thinking| cross-functional leadership| team leadership| people development

Amsterdam, North Holland, Netherlands

About

+10 years’ experience in sales, trade marketing, business development and supply chain, gained in leading FMCG companies and across international markets. My career path has allowed me to drive commercial growth, develop customer strategies, and lead cross-functional projects in dynamic and competitive environments. Pragmatic and goal-oriented, I combine strategic vision with hands-on execution, supported by strong problem-solving skills, teamwork, and a high sense of ownership. Passionate about international and multicultural contexts, I am inspired by challenges that require adaptability, collaboration, and innovation. Fully open to relocation in the Netherlands, Italy and abroad, I am eager to embrace new opportunities to deliver impactful results

Experience

  • Business development manager - Benelux, Nordics, Balkans at Mondelēz International
    Nov 2025 - Present · 8 mos

  • Kraft Heinz (Amsterdam, North Holland, Netherlands · Hybrid)
    • Senior business development manager - Eastern Europe
      Apr 2025 - Apr 2026 · 1 yr 1 mo

    • Senior Trade Marketing Manager - Eastern Europe
      Apr 2024 - Apr 2025 · 1 yr 1 mo

  • Coca-Cola HBC (5 yrs 9 mos)
    • Senior National Account Manager
      Nov 2023 - Apr 2024 · 6 mos

    • Sales Area Manager - Out of Home
      Apr 2022 - Nov 2023 · 1 yr 8 mos

      Main responsibilities: - lead a team of 6 direct reports (2 KAM, 3 field managers 1 prestige spirits account) and 25 indirect reports (sell out representatives) - guarantee sell-in (Nsr, volumes, mix and distribution) and sell-out performances (distribution and execution) in the away from home channel - driving the brand strategy and the distribution - budget management for both sell-in and sell out contracts and promo/visibility activities

    • National Account Manager
      Feb 2021 - Apr 2022 · 1 yr 3 mos

  • RB (5 yrs 11 mos)
    • Trade Marketing Manager - Cooperative e Grossisti
      Jun 2017 - Jul 2018 · 1 yr 2 mos

    • Healthcare Warehouse Coordinator
      Feb 2015 - May 2017 · 2 yrs 4 mos

      Logistic coordinator of the 3rd party logistic operator for all RB Healthcare products and related supply costs. - Coordination of the 3rd party logistic operator, of suppliers, and the internal departments (Sales, Demand planning, Marketing) in order to optimize and guarantee the availability of products and provide an excellent service level to the customer. - Analysis and optimization of costs (Freight Out, Freight In, Warehouse), cluster and order profile analysis in order to define the best sales strategy. - Responsible for product traceability (with Quality manager), stock accounting inventory, stock write off. - Collaboration and support Customer Service and sales network (Sales Director, Area Managers, Sales representatives) in sales analysis, monthly closure, ad hoc analysis.

    • Demand Planner - HEALTHCARE
      Jul 2014 - Feb 2015 · 8 mos

      Demand Planner for Durex - Gaviscon - Megared

  • International Commerce at Edser Insoles S.L.
    Apr 2012 - Jul 2012 · 4 mos

    International commerce: contact new potential suppliers, help the product manager to follow the producty chain process