MASSIMO CECCHI

Cecchi Massimo Consulting - Textile Innovation&Sales - C-Level -High Profile Consultant for Textile and Apparel brands

Prato, Tuscany, Italy

About

🔵 Visionary Fashion Industry Executive with over 40 years of leadership experience spanning Europe, North America, and Asia. I specialize in bridging the gap between technical manufacturing processes and high-fashion trends, with specific expertise in the Apparel, Sport/Active, Outdoor, and Technical Textile sectors. My career has been defined by a proven track record of transforming family-owned heritage mills into global powerhouses and leading multidisciplinary teams to achieve operational excellence. I have successfully established and scaled sales divisions in the US, EU and Turkey, pioneered sustainable material solutions, and managed complex supply chains for major global brands. Currently, I focus on market penetration strategies for high-performance textiles, helping companies architect comprehensive sales networks across Western markets. I am passionate about product innovation, natural fibers, Next Generation Fibers, High Tech, and driving substantial revenue growth through strategic brand positioning. Core Areas of Expertise: • Strategic Leadership: C-Level Operations, P&L Management, Global Sales Architecture. • Innovation: Basic fabrics Innovator, Technical Textiles (Active/Outdoor), R&D, Sustainable Sourcing. • Market Expansion: International Business Development (EU, NA, Asia), Key Account Management. • Operations: Supply Chain Optimization, Commercial Strategy, Startup & Turnaround Management.

Experience

  • Ceo at CecchiMassimo.com
    Mar 2008 - Present · 18 yrs 4 mos

  • Senior Sales Executive for North American markets at TEXAPEL - S.P.A.
    Jul 2023 - Feb 2026 · 2 yrs 8 mos

    Unique-sustainable-innovative Active Leisure Wool for Outdoor a Real Alternative option to synthetics! WoolTherm Padding (patented) new padding fabrics with high perfomances! new generation of biodegradable fibers will be add to the production !

  • Italian Division Manager at Grosso Moda
    Jun 2021 - Jul 2024 · 3 yrs 2 mos

    Coordinating Fabrics R&D with Italian Producers. Promoting Mill Professional Production Facilities for different product categories, audited to industry standards both sustainable and social. We provide fast-to-market production from Eastern Europe and production in South-East Asia to the International Fashion brands. www.grossomoda.com

  • Chief Executive Officer at M.Cecchi Agency
    Sep 2006 - Jul 2023 · 16 yrs 11 mos

    -Consultancy and Marketing Agency for Fabric and Accessories collections .Consultancy in creating Agents network for Italian and Asian mills .Consultancy in design Fabric Collection and Trend report .Introducing and Organizing mills to the core Fabric Exhibitions in the World and helping their setup. .Consulting mostly Asian mills to create modern Customer Service worldwide. .Coordinating Marketing and Product Development for Italian and Asian Fabric Mills, from woolens to cottons with a Fine Modern and updated collection inspiration and service through a fine agency network. Lead a team of Agents around European Countries and USA to promote the Project and Responsible of Key Customers Satisfaction through his BackOffice based in Shanghai

  • CMO & Product Manager at Tech Print srl
    May 2016 - Mar 2021 · 4 yrs 11 mos

    Uplifting the product and the organization of the Company from a service printing only to become one of then new Leader of the Italian Printing fabric sales with Innovative Prime collections and a wide agents network in whole Europe and Italy