Plan-les-Ouates, Geneva, Switzerland
I work with founders and leadership teams to turn early-stage chaos into structured growth. I don’t deliver plans. I build and run the system until it works. → Define what matters (brand, product, positioning) → Build the go-to-market system (channels, messaging, structure) → Execute with the team (internal, external, partners) → Adjust fast based on reality I’ve spent 20+ years building brands, products, and systems that grow companies. From Saatchi & Saatchi to building my own business, to scaling a multi-million FMCG brand from day zero, I’ve learned one thing: Strategy only matters if it works in the real world. I understand founders because I am one. And because I’ve worked alongside many, in real conditions, not theory. Whether you need to: • build from zero • bring structure to growth • relaunch or reposition • or scale what already exists I step in as both strategist and operator. Based in Geneva. Working internationally.
Joined at day zero with one product and one market. → Built brand, portfolio, and go-to-market from scratch → Structured a multi-product offering and scalable system → Led execution across multiple markets → Worked with sales, suppliers, and local teams → Built and managed marketing and commercial resources Result: Built a multi-million revenue brand expanding across multiple markets in under 3 years.
Worked across global brands and growing companies on brand, marketing, and go-to-market initiatives, from concept to execution. → Defined positioning and communication platforms → Led development of integrated campaigns across multiple channels → Worked closely with teams and stakeholders across markets → Bridged strategy and execution in complex environments Clients include: Nespresso, Swatch, Nestlé, McDonald’s, British Airways, FIVB, Alexion, SIG, TPG, Caran d’Ache.
Led the global transformation of brand and marketing in a dermocosmetics company. → Redefined brand positioning and overall marketing approach → Rebuilt brand architecture and visual identity across all touchpoints → Rationalized the product portfolio and developed new SKUs → Designed the go-to-market strategy across prescriber-led markets → Aligned medical credibility with consumer-facing positioning → Directed packaging and communication redesign from concept to production → Built the foundation for upcoming product launches across key markets Result: Delivered a complete brand and marketing transformation, setting the foundation for global product launches and future growth.
Built and operated a food & beverage business from the ground up. → Developed concept, brand, and operations → Managed P&L, team, suppliers, and growth → Opened multiple locations and scaled operations
Led creative development across global and regional campaigns for healthcare and consumer brands within the EMEA network. → Managed and mentored multidisciplinary creative teams → Delivered integrated campaigns across TV, print, digital, and retail → Collaborated with strategy and client teams across multiple markets → Contributed to the development of global campaign platforms adopted internationally ---- Built the foundation in brand, communication, and execution that I apply today to growing companies.
→ Developed multi-platform campaigns across TV, print, POS, digital, and social media → Collaborated with strategy and client teams for concept, planning, and execution → Delivered award-winning campaigns for Novartis (Otrivin, Voltaren), Swisscom, Pampers, Orange, and Emirates
→ Created national and international campaigns across print, radio, TV, and digital → Clients included Alitalia, Enel, Greenpeace, P&G, Renault, Sony Pictures → Earned multiple national and international awards for creative excellence