Sydney, New South Wales, Australia
Currently in the organic and pay per click marketing space, utilising platforms such as Google Tag Manager, Analytics, Google Ads and all social media platforms. Graduated from Charles Sturt University with a Bachelors of Business Management/Marketing.
• Overseeing all digital marketing channels – Google Ads, Facebook Ads, Bing and liaising with digital agencies to push original content • Managed all Google Business Platforms – GMB, GTM, GA and migrated all properties from Universal Analytics to GA4 • Provide strategic planning for paid and organic campaigns – based off past metrics and trends to direct upcoming campaigns • Managed all of Anglicare’s portfolios digital marketing – Retirement living, Residential aged care, Home Care and Community services (Op Shops and Foster care/Adoption) Created a new template that became the staple for briefing in new campaigns for SEM and SEO around the company. Liaising with COO and Head of Marketing to report and strategise new campaigns.
• Image and Video editing – Adobe Premier, Photoshop and Illustrator to create content for website and social media • Managed Social Media Platforms – Facebook, Instagram and LinkedIn organic and paid posts • Search Engine Optimisation – Utilise tools such as Google Trends, Answer the Public and Moz to boost organic reach • Market products for B2B – Creating promotional material that increases business to business sales. Revamped the current website with SEO descriptions and enhanced photos and videos. Marketed promotional campaigns on exclusive platforms for Officeworks
• Content creation – develop videos, photos and copy used for ads, social media posts and blogs on Facebook, Instagram, Bing, Google and Blogs • Marketing Campaigns – utilise Google Ads, Analytics, Tag Manager to promote brand awareness and sales • Recoded training videos with teleprompter, studio microphone and DSLR camera which I post produced into online training courses • Marketing strategies and direction – S.E.O and keyword optimization, launched new training program and involved in internal projects Created and implemented a Chatbot on the company’s website to generate qualified leads after hours. Developed a template that was used across social media with company branding/colour scheme.
• Market research – primary research on demographics and target audience to create strategic campaigns for NDIS • Marketing strategies including content for lead magnets at the top of the funnel to retarget traffic that has had at least one point of contact Created a marketing sequence strategy to filter through target audience pool and identify potential clients to organise an initial presentation.