Seattle, Washington, United States
I aim to work with organizations that enrich the lives of others, local and global. My experiences range from hiring, training and leading fundraising teams for local and global charities, to sales, marketing, branding and engagement on social platforms and in person for B2B and B2C. Event planning and philanthropy are my favorite ways to give back- focusing on arts like music, dance and visual engagement to inspire the community to make a positive impact.
Helped drive the highest sales month in company history ($1.23M) by leading a team of five ambassadors, overseeing compliant sales execution, and relaunching Willie Nelson’s brand (Willie's Reserve) in Washington State; grew social audience by 420%.
Brand identity & marketing plans for clients. Creating original copy, photography and assets.
Working to get Universal Healthcare to all residents of Washington State. Management of CRM software, AB email marketing, social media marketing, spearheaded weekly team meetings with staff & volunteers, created fundraising events, organized rallies & volunteer management.
Account management and brand ambassador for 300+ retail partners, supporting sustained high-volume monthly revenue ($1.5M → $1.97M) during tenure through vendor days, product placement, in-store education, and sales enablement; increased online following 190% with original content. First point of contact for customers online and in person to answer questions, concerns and find the right products for their needs. Created new protocol systems for event management with vendors. Ran all social media platforms, including garden & lifestyle photography, graphics, copy, vendor day materials, blogs and education materials. Tracked and analyzed data from social media campaigns and posts for growth and to direct future marketing campaigns.
• Managed social media platforms by curating original & relevant content for IG, Twitter, Facebook & YouTube • Created brand presence on social media platforms (TW, FB, IG) resulting in 230% increase in followers in 12 months. • Wrote weekly blog with original photography, Blog listed #43 in Top 60 Marijuana Blogs by FeedSpot • Established positive relations with patrons through customer reviews and interactions. • Collaborated with community to organize events engaging in public outreach. • Resolved issues as copy editor for any publications and collaborations on behalf of the company, including publishing cook book with Chef Ricky Flickinger. Host of Chanel on YouTube. Award-winning blogger: Top Marijuana Blog listed by FeedSpot.
• Lead all hiring and training for multiple store locations. • Opening and closing store duties, including handling large amounts of cash for deposits.