Singapore
・ Operations, business transformation, and corporate communications professional with 11+ years of experience, including 7 years in the healthcare industry. Background spans process improvement, change management, cross-functional leadership, and high-impact communication initiatives across APAC. ・ Currently leading a 2-year APAC-wide business process transformation, bridging headquarters and local markets, aligning diverse stakeholders, and delivering operational efficiency, cost optimization, and sustainable growth. ・ Previously served as a Communication Specialist, leading corporate communication and brand management initiatives that expanded market share and elevated brand awareness across multiple markets.
Focused on optimizing, harmonizing, and standardizing sales operations processes, including Rebate programs, Capital Equipment business, and Pricing. With expertise in project management, analysis, understanding local market needs, and stakeholder management, I lead the optimization of sales operations across the APAC region—including Japan, ANZ, India, and ASEAN countries—as a project manager.
•Strengthened collaboration between 18 Business Units and the corporate communication team, enabling the active use of commercial initiatives in corporate PR. This proactive approach improved brand positioning, resulting in a 10% increase in employee engagement and a 15% rise in recruitment inquiries. •Drove business growth by leading a high-impact communication initiative to expand Medtronic’s brand awareness and market share in Japan, securing a $100,000 budget and managing 20 stakeholders. Executed a strategic engagement event with 100+ attendees, 98% reporting improved understanding, generating $2M in new sales and strengthening distributor engagement. •Led external communications by preparing presentation materials for executive speakers and developing talking points for media interviews and press conferences, ensuring all content was consistent with global brand strategy and guidelines. •Localized corporate messages and materials for the Japan market, ensuring full compliance with local regulations while aligning with global corporate brand guidelines and strategy. Coordinated alignment with domestic stakeholders and delivered online training sessions to embed key messages across employees. •Awarded 'APAC Rising Star' among about 50 employees in the APAC communication team
•Managed $3.5M budget for prestigious hospitals, including KOL doctor management. Built strong relationships and addressed KOL needs, resulting in product evidence, conference presentations, and sales material incorporation. This effort increased market share , demonstrating both sales success and impactful company contributions. •Improved cost efficiency by transforming traditional in-person events for doctors' training. While face-to-face events had been the norm, challenges arose due to location issues, hindering participation from distant areas. This led to the adoption of multiple events with only 30 participants, posing challenges in terms of operational costs. Created a hybrid format with doctors, integrating both in-person and online. Attracted over 200 global participants in a single event.
• Led a transformative awareness campaign for a leading multinational pharmaceutical company, driving a substantial 20-percentage-point surge in brand awareness, soaring from 10% to an impressive 30%. Through meticulous consumer insight analysis and strategic evaluation of market conditions, identified compelling value propositions. Built a strategic narrative and implemented an integrated approach that combined media coverage, digital advertising, and consumer events, we successfully elevated the brand's awareness. • Managed about ten clients across diverse industries such as real estate, IT, pharmaceuticals, and FMCG from the first year. Keenly checking IR materials and various news for trend analysis, excelling in proposing and implementing optimal solutions, led to the highest extra orders from clients. This success resulted in being awarded Best Consultant in my third year, subsequently leading to team management.