Cairo, Egypt
As a Business Bachelor’s Holder with a deep passion for digital marketing, my journey began with a curiosity that soon turned into a mission. I immersed myself in marketing studies, learning under leading experts across the Middle East and joining active communities focused on Career growth. During these circles, I kept hearing the same frustrations from founders: “One said he never got real results.” “Another said dealing with remote agents drained him due to their lack of discipline.” “A third shared that his marketing budget was misused without clear reporting.” “Others complained of poor communication and inconsistent brand messaging.” These weren’t isolated stories, they were patterns. And I felt a responsibility to change the experience. So, I began honing my skills. not just in content, but in strategy, media buying, and full-funnel planning. Today, I provide clarity-driven, brand-aligned marketing solutions that are delivered with structure, transparency, and measurable impact. My work is guided by Islamic ethics, discipline, and clarity, so my clients don’t have to chase results or worry about accountability.
· Supervised and mentored a team of content creators and designers. · Defined target audience segments and buyer personas to improve content relevance. · Conducted competitor analysis and market research to identify content opportunities and industry trends · Managed the end-to-end content production process, including ideation, briefing, reviewing, and publishing. · Monitored social media performance and analyzed KPIs to optimize content strategy and audience engagement.
· Successfully executed 10+ projects for 7+ Brands across 5+ industries (Fitness, Food & Beverage, automotive, and smart home solutions), adapted tone and style to different audiences. · Owned end-to-end content strategy and planning for new clients, including briefing analysis, brand research, and content calendars tailored to business goals. · Conducted full social media audits (Instagram, TikTok, Facebook) to evaluate tone, visuals, and data accuracy, delivering actionable recommendations. · Performed competitive analysis of major market players to identify content trends, high-performing formats, and engagement tactics. · Wrote and structured original content ideas (captions, hooks, CTAs, Reels scripts with Hook–Body–CTA). · Collaborated closely with Videographers to co-direct video production.
- learned the fundamentals of digital marketing - Gained A solid background of Google Ads, Google maps and Google Tag Manager