San Francisco Bay Area
I'm leading the launch and scaling of Rippling marketing across APAC, EMEA, and Canada including new logo acquisition and cross sell of our Core and Global product lines. I own all pipeline goals for Growth Marketing, Demand Generation, and Field Marketing across the globe as well as the build of localized Product Marketing and Content teams. If you're an internationally minded marketer of any discipline, lets connect!
Continued scaling all teams mentioned below, globally. Owned the growing land/expand pipeline goals for for Marketing and was a founding member of our Pipeline Council driving accountability to pipeline attainment by channel on a region by region basis. (North America, EMEA, APAC)
I was the very first Marketing Leadership Team member hired to own and build out the pipeline engine for dbt Cloud, our enterprise product. In the first year and a half I hired out and built the operating cadence for the Global Campaigns, Global Field Marketing (North America, EMEA, APAC), Paid Media, and Strategic Events functions. These teams owned the entire marketing contribution to pipeline for dbt Cloud. As an early employee at dbt Labs, I was also instrumental in supporting the hiring and build of core support functions of the marketing team. This included Marketing operations, Acquisition Marketing, and Marketing buisiness partners in the Finance and Data Teams.
Scope increas to lead the Marketing Operations, Digital Marketing/Acquisition, Campaign Management and Website Development teams at Carta. We handled all top of funnel marketing spend & ROI, campaign operations, and the entire marketing to sales funnel pipes for the organization. We are the Integrated Marketing team at the platform level, supporting all marketers in our business units.
I was the first dedicated Marketing Operations hire at Carta and built out the functions of Lifecycle marketing, Campaign Operations, and Funnel Management. In this role I also owned all outbound email marketing strategy for Carta's prospect and customer segments.
After 2 years building out the MarTech stack and full funnel lead mangement pipes for the org, I moved into an at bat to "own the numbers". I led the strategy and teams responsible for Digital Acquisition, Field Marketing, Campaign Management, and Marketing Operations at CareCloud