Maryia Martsulevich

Creative Marketing & Brand Strategist | Experiential Campaigns | PR & Storytelling

United States

About

Creative marketing professional with experience across iGaming, cultural organizations, hospitality, and independent media projects. I specialize in building distinctive brand concepts, experiential campaigns, PR activations, and storytelling-driven communications. Alongside leading international exhibitions, I launched podcast projects, delivered theatre PR campaigns, and executed rebranding initiatives for growing businesses. I thrive in environments where creativity meets strategy and enjoy shaping brands that stand out culturally and emotionally. Currently based in Poland and open to remote opportunities within international teams in fashion, lifestyle, entertainment, and creative startups.

Experience

  • Event Marketing Manager at SPRIBE
    Dec 2023 - Present · 2 yrs 8 mos

  • Public Relations Specialist at Teal House (ngo)
    Mar 2023 - Dec 2023 · 10 mos

    • Built PR strategy for theatre productions • Led media partnerships and storytelling campaigns • Increased audience reach through cultural collaborations • Assembled and led a cross-functional communications team to execute strategic event marketing initiatives. • Cultivated a positive brand image through effective public relations and outreach strategies. • Established and implemented a comprehensive multi-channel marketing and communications strategy to enhance event visibility. • Developed and managed all event marketing materials, ensuring alignment with brand standards. • Created a cohesive brand voice and maintained brand integrity across all platforms and channels. • Managed media relations, securing coverage in key outlets to amplify event reach. • Built and nurtured relationships with media professionals, influencers, and community leaders to drive event engagement. • Directed a team of marketing, communications, and design experts to deliver high-impact event campaigns. • Assisted in the production of diverse content formats, including digital, video, audio, and print to support event promotions. • Conceptualized and executed innovative event plans that resonate with target audiences and drive attendance.

  • Marketing Communications Manager at Rusiko
    Nov 2022 - Jul 2023 · 9 mos

    •Creating promotional materials for website, social media and other marketing platforms of the company which led to raise of sales •Suggesting and implementing branding strategy of the company •Building and maintaining relationships with new and existing customers through various communication channels including promotional events •Implementing new brand strategy •Building relationships with influencers, journalists and media outlets

  • Founder & Creative Marketing Manager at Faces and Places
    Dec 2021 - Jul 2023 · 1 yr 8 mos

    •Founded and scaled an international podcast platform •Built brand identity and communication strategy from scratch •Led creative teams across content and production •Directing and motivating team of graphic designers, illustrators, copywriters etc. to help them use their talents effectively •Organizing workflow •Developing and maintaining a company’s vision, mission statement, and strategic plan •Establishing and maintaining relationships with magazine guests •Organizing and providing the interviews •Providing brainstorm and creative sessions •Building Brand and product communication campaign including •Ensure consistency and high quality of communication mix (content generation, content marketing, advertising, photography, video production, website).

  • Inside Sales Executive| MTWO Construction Cloud Platform at SoftwareONE
    Aug 2021 - Sep 2022 · 1 yr 2 mos

    •Supported marketing teams during exhibitions •Worked on client engagement initiatives •Collaborated cross-functionally with sales and marketing •Driving a profitable growth and reaching contractors, property developers, project managers and etc. in the private and public sectors of the built environment • Communicating with customers, making outbound calls to potential customers, and following up on leads • Keeping up with product and service information and updates • Creating and maintaining a database of current and potential customers • Researching and qualifying new leads