London, England, United Kingdom
Creator of The B.R.A.I.N™ System – An AI powered brand strategy framework that codifies what makes your business incredible. Use it to train your AI, scale your marketing with consistency, and supercharge your internal or external teams. → DIY: Our step-by-step course helps founders, marketers, and agencies build their own branded GPTs and systems. → Done-for-you: We partner with high-growth brands to build their B.R.A.I.N™ from scratch. Firebelly E-commerce: An ROI-driven agency helping Shopify brands scale profitably through full-funnel growth strategies. We optimise your paid media, creative, conversion, and retention, all plugged into performance data you can trust. 👋 Who I Am I’m Mary-Anne Da’Marzo, born in the UK 🇬🇧, founder-led business is my whole career. I helped scale a consumer tech brand from 0 to £14M — and now I help others do the same. I believe in clarity over jargon. Strategy over guesswork. Systems over burnout. And I’m obsessed with helping brands scale the right way with tools that actually work. 💡 Free Tools & Education Join 250K+ founders, marketers, and creators across TikTok, LinkedIn, Instagram & Email. We don’t gatekeep! We teach everything we know. 🎙 Content, Collaborations & Speaking I’ve partnered with TikTok, Fiverr, SEMrush, Wix, Universal Music and more helping demystify marketing and empower creators, founders, and teams. Want a speaker who actually walks the talk on SEO, social, brand, and AI? I’ve got you. ✉️ Get in Touch 📩 Email: [email protected] Whether you want to scale with AI, optimise your ecom strategy, or finally get your marketing organised. You know what to do next. . .
The system that turns your brand into a marketing engine, ready for AI, teams, and scale. We help founders, marketers, and agencies codify what makes their brand powerful so it can be used by any AI model (like ChatGPT, Claude, or custom GPTs), and actually guide strategy, copy, content, and campaigns with consistency. At the heart of Firebelly AI is the B.R.A.I.N™ System: A step-by-step framework that captures your tone of voice, avatars, offers, brand messaging, SKU or service level tone of voice guidelines and AI-ready workflows, all in one place. You can: Build it yourself with our on-demand course + frameworks (Dropping January 2026) Work with us to build it together through our done-for-you Brain Sprint Once your B.R.A.I.N™ is built, you’ll have a fully systemised brand strategy and trained AI tools that think, sounds, and sell like your best strategist. Because scaling with AI shouldn't start with prompting. It should start with clarity.
We scale Shopify brands with systems that double your revenue, not your guesswork. We’re a Shopify-only growth partner that helps founders and marketing teams scale smarter. From site to sale, we handle everything that drives revenue: High-converting Shopify stores: Built to perform, not just look good Full-funnel paid traffic: Across Meta, TikTok, Google, and more Conversion rate optimisation: So your traffic turns into cash Retention & LTV strategies: Email, SMS, upsells, and post-purchase flows Performance systems: Clear data, weekly sprints, always-on improvement, AI powered (of course) Whether you're stuck at £200K/month or scaling past 2M, we plug in the team, systems, and strategy to move your numbers! Latest Success Story: Color Wow from £0 to £300 million we joined 5 years in, working alongside a killer in house team to sell to Loreal for 1BN.
Building ecommerce brands for others, we wanted to get a taste of what it's like to be on the other side. To build a brand from scratch. We launched this business as a test, to put our money where our mouth is and build in real life. No hiding, No BS, Pure Messy Action.
Part of the founding team responsible for scaling Juice Global from 0-14 Million turnover in five years. Juice is the number one power brand outselling Apple in the UK for plug and cable categories. Opening and scaling sales through tier-one retailers; Boots, Tesco, Urban Outfitters, John Lewis etc.