New York, New York, United States
Brand Strategy & Activation: Led global 360 brand and promotional marketing campaigns successfully enhancing brand penetration and customer loyalty. Team Leadership & Development: Managing direct reports to foster a collaborative, high-performing environment that drove results and empowered team members. Results-Driven Execution: Spearheaded the development and execution of new product launches and global marketing strategies in skincare, body care and new categories. Cross-Functional Collaboration: Partnered with creative teams, agencies, product development, and finance teams to ensure marketing initiatives supported overall business goals.
Brand Growth & Innovation: Developed a 3-year innovation pipeline and go-to-market strategies, achieving immediate product sell-outs and strengthening brand positioning in a competitive wellness landscape. Team Building & Process Implementation: Built a high-performing team focused on innovation and execution, implementing new processes that improved agility and collaboration across functions. Sustainability Initiatives: Drove the company’s sustainability strategy, transitioning to 100% ocean-bound plastic packaging and enhancing the brand's ethical positioning. Collaborative Leadership: Worked cross-functionally to refine product messaging, claims, and compliance, ensuring alignment across regulatory, marketing, and product development teams.
Product Pipeline Management: Drove product launches and marketing campaigns for all core SKUs, collaborating with brand founders and creative teams to deliver effective messaging and content. Business Strategy & Analysis: Led competitive pricing strategies and conducted in-depth market analysis, enabling data-driven decisions that improved brand performance and market share.