Los Angeles, California, United States
Hello! -I'm an entertainment industry professional and a music creative myself, with 10+ years of experience in Creative Project Management, Music Licensing, Music Marketing and partnerships, Strategic Revenue Growth, A&R, AI, Metadata Management and Label Operations. I bring an extensive contact of entertainment industry players in all major world territories as well as direct partnerships with 200+ Influencers focused on music and entertainment marketing. Accomplishments include pinpointing underperforming tag categories to increase revenue, leading UMG's music initiative with Concord and Moonbug, and expanding collaboration with streaming partners, internal labels, DSPs, partnerships and influencer campaigns. I have expanded YPK8's film/tv and ad relationships by 300% to all major world territories. I have in-depth experience in business development, artist development, and team leadership stemming from my work with start-up record label, Adrenaline Records. During my time with Adrenaline, I contributed immensely to the company's growth from a start-up to a mid-size company and contributed to the expansion of our partnership and increased B2B as well as B2C revenue. During my time with REDCAT Disney, I produced more than 200 concert and festivals managing anything from artist relations to event publicity. -On the creative side, as a professional musician, film composer and music producer with 20+ years of experience, I'm excited to bring my skillset to any team and contribute as much as possible. currently releasing music through Sony Music Entertainment and exploring new representation possibilities as a Film Composer. Formerly signed with the respected Helen Raj Agency and the Max Steiner Agency. For Creative EPK and Bio please refer to linktr.ee/MaryamaMusic
-Digital management of multiplatinum major artists. -Music Strategy & Partnerships -Develop and execute innovative music strategies that increased artist visibility, DSP streams, and fan engagement across multiple genres. -Secure partnerships and collaborations with top labels, publishers, and brands, aligning music with sync, marketing, and brand initiatives. -Build and manage relationships with executives, supervisors, and decision-makers in film/TV, DSPs, and media to expand revenue opportunities. -Digital Marketing & Growth -Design and implement full-funnel digital campaigns (TikTok, Instagram, YouTube, Meta Ads, DSP playlists). -Leverage analytics tools (Chartmetric, GA4, Looker Studio, Spotify for Artists) to create data-driven growth strategies, increasing streams, ticket sales, and fan engagement. -Optimize social content calendars and viral campaigns, tailoring strategy per platform to maximize reach and engagement. -Creative & Content Development -Direct content strategy for music releases, integrating storytelling, viral trends, and fan activation. -Oversee end-to-end release planning from metadata optimization to social rollouts, ensuring successful launch campaigns. -Collaborate with artists, producers, and creative teams to deliver compelling brand narratives and assets that amplified impact. -Introduce AI-driven tools and platforms to enhance campaign efficiency, predictive virality, and music discovery pathways. -Use of latest AI tactics in analytics and marketing.
Composed and produced music for award-winning film/tv projects and popular ads. Projects shortlisted for an Academy Award. All music is released through Sony music entertainment AWAL. Composer Reel : https://vimeo.com/1003081084?share=copy Password: maryam Portfolio: https://s.disco.ac/sjadqakpmwzq - In Zendegist (This is Life) 2012 Title/Soundtrack - Ara's Dream 2013 Title/Soundtrack - It goes by 2013 Title/Soundtrack - Dropped mother off at the airport 2014 Title/Soundtrack - Memories 2014 Title/Soundtrack - Tangoye Argentina 2014 independent release - Pros & Cons 2015 Opening Title - HIM 2015 score - The Lost Boys 2015 score - Pippa's Pan 2016 At&T VR Game - Score/Theme - Womanhood 2017 Theatre Score/Theme - Newhide (Short Animation) 2017 Score - Where the Mermaids Are (Indie Album Release) - In an Empty Wood 2018 Script Consultant - Kiss 2018 Theatre Score/Theme - Siren 2018 Theatre Score/Theme - Talking Like Rain 2018 Theatre Score/Theme - Hereafter 2018 Score/Soundtrack - Forbidden to see us scream in Tehran 2020 Score/Soundtrack - The Gift 2022 Score/Soundtrack - Always Azizam 2023 Score/Soundtrack - Trauma Digested 2024 Score/Soundtrack - Dirty Secrets 2024 (Indie Release) - Eden 2025 Score/Soundtrack - Forbidden (Sequel) 2025 Pre Production - Galhorp 2025 Pre Production - Flight of the Bat 2025 Pre Production - Unbound, Dirty Secrets, 3 Body Problem, Be Cool, Dark Matter , Retro70 (Indie Release)
-Talent Development: Discover and nurture artists and composers, shaping music for sync opportunities. -Sync Licensing: Pitch and secure music placements in film, TV, commercials, and digital media, expanded the company's partnerships by 300% in less than a year. -Creative Strategy: Guide the artistic direction of the catalog to align with industry trends and client needs. -Relationship Building: Cultivate connections with music supervisors, directors, and producers. -Project Management: Oversee creative projects from concept to completion, ensuring alignment with visual narratives. -Rights Management: Ensure all tracks are fully cleared and easy to license. -Music Sales & Marketing
(Please refer to my resume for more details due to word amount restrictions) • Worked as a digital strategist and media operations. •R&D of AI product which increased revenue with the use of taxonomy and metadata and testing UAT of the product before delivery and work on quality assurance. • Gap analysis of UMG catalog to pinpoint underperforming metadata categories. • Worked closely with the front-end team of data scientists and web developers to manage and train AI in a SaaS environment • Work closely with the digital marketing team and play-listing team to strategize revenue-making initiatives for upcoming releases. • Using metadata and AI to strategize and increase revenue. • Strategize and create initiatives to increase revenue based on social media trends. • Observe consumer's music practices and collaborate with labels and streaming partners to create a bridge from the media performance of products to DSP performance. • Work closely with 100 internal and distribution labels and partners and train them on how to use and apply music taxonomy to catalog. • Increased collaboration with streaming partners to utilize music data to increase revenue. • Audit and manage label representatives on their taxonomy work. • Prepare the releases for important seasonal streaming opportunities such as holiday tags, kids' content, music for media, and play-listing opportunities. • Lead employees involved in tagging programs and collaborate with influencers on music content • Led UMG's children's music initiative with Disney, Moonbug, Concord and Amazon. • Co-trained UMG's music machine learning platform and IRCAM institute Machine Learning platform. • Involved in UMG's revenue-focused initiatives such as 'Lifestyle' and 'Osci -Analyze and tag UMG catalogue in details as well as increase/correct and train coverage.
As a part of the Creative Metadata team MII - Analyze and tag UMG catalogue in details as well as increase/correct and train coverage. - Lead MII outreach collaboration with Sync teams all across UMG included but not limited to Interscope, A&M, IGA, VERVE, CAPITOL and more. - Lead MII outreach program with marketing teams across UMG. - Provide musical training sets for AI integration of data sets. - Provide and correct coverage for family friendly content shared UMG with partners such as Amazon, Spotify etc. - AI training