New York City Metropolitan Area
Highly motivated support and marketing professional with strong program management and field marketing expertise, including account based marketing, demand/lead generation, field/customer communications and account management experience. Skilled in the pipeline development, campaign implementation and execution, budgeting and management of both corporate programs and field marketing. Particular strength and vision in supporting business goals and objectives through direct and indirect sales channels. Solid leadership skills that facilitate building and guiding top-performing marketing teams in diverse industries. Exceptional at communicating with management, partners, vendors, as well as internal departments to coordinate overall marketing efforts.
•Spearheaded all industry events and field activity throughout sales teams ensuring success. •Hired, trained, and coached all direct reports to maximize productivity and efficiency. •Developed “Camp ClickUp” a hands-on introduction to ClickUp for all users in the US/EMEA. •Collaborated with marketing ops to build out SFDC dashboards and attribution models. •Partnered with sales leaders on target accounts during the fast business growth. •Collaborated with the Channel organization to create a go-to-marketing strategy by onboarding new partners and creating relationships on a senior executive level. •Manage multiple marketing/advertising programs, including integrated campaign management •Manage budget and vendor relationships; build strong network of agency partners
•Exceeded pipeline goals 120% by implementing a successful virtual marketing plan. •Created and executed multi-event virtual user conference with 2,000 plus attendees. •Developed integrated demand programs, mapping audience-centric themes, and content throughout the buying cycle to achieve pipeline creation and revenue goals. •Manage marketing programs focused on Regional Partners, Systems Integrators, Digital Agencies, Cloud Partners, and Technology Partners. •Owned the relationship with the sales team and built strong communication processes. •Oversaw all East, Canada, and LATAM field marketing managers covering Enterprise, Major Accounts, and Partner Marketing.
•Created and executed customized marketing campaigns for Enterprise and Midmarket accounts, utilizing the marketing toolbox including digital and offline channels. •Developed and executed the partner go-to-market strategies to fuel the growth of the sales organization. •Led the overall strategy, development, execution, and optimization of marketing campaigns aimed to increase the buyer’s journey ensuring a best in class experience. •Tracked program results, measured program success, and reported metrics via SFDC. •Presented findings to senior leadership including actionable insights and recommended improvements to stakeholders and sales teams.
•Developed multiple marketing programs used worldwide to maximize productivity. •Optimized all marketing activities for the New York & New Jersey sales teams. •Performed dual responsibilities including the creation and reporting on all Account Based Marketing activity and the execution of regional marketing and partner marketing efforts to support generating pipeline. •Developed key partnerships with regional sales leaders, field reps, and partner counterparts to grow regionally-based pipe creation and pipeline acceleration.