Casselberry, Florida, United States
As a Sales & Marketing Coordinator at USPack Logistics, I have over 11 years of experience in the field, with a focus on marketing operations, project management, and business growth. I hold an associate's degree in Business Management. I work with third-party consultants and senior leadership to coordinate email and marketing campaigns, research competitor strategies, and maintain comprehensive reporting for sales and marketing teams. I also administer complex software such as Salesforce and SugarCRM, and plan and organize logistics for employee events and trainings. I leverage my analytical skills, quick learning, and critical thinking to streamline operations and optimize results. I am passionate about building and sustaining lasting relationships with partners and key stakeholders, collaborating with high-performing teams, and creating innovative and strategic solutions. I have a proven track record of delivering successful marketing projects, such as increasing user retention rate by 25%, expanding online presence by 40%, and generating leads for a large contract with a major client. I am a driven and motivated leader who thrives in a fast-paced and dynamic environment.
In this role, I drive efficiency and alignment across sales and marketing by combining CRM expertise, marketing automation, and data-driven insights to support revenue growth and operational excellence. • Administer SugarCRM and SugarMarket to build effective programs for lead generation and automate marketing programs. • Build dashboards to analyze marketing efforts, current sales funnel, and provide insights to executive team. • Provide training, leadership, and professional development to Business Development Specialist. • Source, evaluate, and manage vendor relationships.
During my current position as a Sales & Marketing Coordinator, I drive comprehensive coordination of email and marketing campaigns in collaboration with third party consultants. I also ensure research and information gathering regarding competitor marketing and advertising methods. My strong leadership skills allow me to work directly with a talented team to cement strong website content and serve as company administer for complex software including Salesforce. I utilize solid relationship building to collaborate with senior leadership to maintain comprehensive reporting for sales and marketing teams. My vast knowledge of the field allows me to plan and organize all logistics for employee town hall meetings as needed.
Fleetgistics was acquired by USPack Logistics in 2017. As an Office Manager for Fleetgistics Inc, I oversaw new employee orientations, keeping all communications fluid and relevant. I also management comprehensive operations for expansion and remodeling of office space including furniture and day to day construction meetings with management. My strong leadership ability allowed me to serve as a key player in the transition from in-house centralized travel coordination to self-assist travel system. I also ensured proper oversight of insurance renewals for all insurance coverage per company standards. My strong knowledge of the Office Management realized comprehensive project management from scope creation through completion in collaboration with senior leadership and the executive team. I also utilized a vast knowledge of the field to cement $50K+ in annual savings regarding car rental management.
During my tenure at Florida Surgical Repair, I server as an Administrator where I coordinated and planned all benefits for employees company- wide. I also served as advisor and consultant on HR policies and procedures to streamline operations and authored, edited, and maintained the comprehensive employee handbook. My strong customer service allowed me the ability to handle a large volume of incoming calls including troubleshooting issues and concerns until reconciliation. I also utilized strong management skills to oversee all financial operations including billing, collections, and accounts payable and receivable. I also cemented strong development of world class marketing and advertising campaigns to raise brand awareness and drive business growth.
A $22M healthcare services company with 190 employees nationwide. Key contact for all employees Negotiating leases for office equipment Coordinate maintenance of building with landlord Web marketing Marketing material design Benefit enrollment of employees New hire benefit presentation Supervise receptionist Pager administration Travel arrangements for individuals company-wide Completing expense reports for executive team Meeting coordination for national managers meetings Tradeshow logistics coordination Off-site record management Company newsletter publication