Marwa Horani

Baby-Business Owner & Soft Marketing Consultant Helping businesses and mid-junior marketers who are targeting GCC to reach 1K followers + Quality sales using Soft & Trust Strategies.

Damascus Governorate, Syria

About

26-years old Baby-Business Owner 🤏🏻 | Digital Marketing Strategist ✨ I believe brands aren’t built on ADS, they’re built on trust and relationships, My marketing philosophy is human-centered, that's why I focus on building trust first and loyalty second, which leads to higher customer retention (And naturally, more profit 🤫).. Since 2017, I started as a content writer. and over the years, I’ve worked with companies across Turkey, GCC and MENA, gaining experience in diverse markets. and by time, little by little I was able to achieve position of "consultant", currently I'm trustworthy partner for multiple local companies, helping them grow with a human-centered marketing approach. I’m also preparing to expand my work in the UK/US InShaAllah. 💙 Unlike many marketers, I’ll admit: I’m not the best. and that's exactly what makes me unique, I keep learning every day, because the moment I think I’ve “arrived,” my ego would block my growth. I also run a small local brand called INFLUENCER, focused on career Development & Influencing, which is helping beginners enter European & GCC market professionally. I’m not here to sell,, Obviously. I’m here to share what I know about marketing, learn from others, and build meaningful connections. If you’re a business owner, CEO, or management specialist, I’d love to connect and exchange knowledge with you. So, Straight to the point.. I'm really interested to connect and learn from you!

Experience

  • Founder at Influencer
    Nov 2025 - Present · 8 mos

  • Self Employed (Remote)
    • Content Strategist & Consultant.
      Mar 2024 - Present · 2 yrs 4 mos

      • with a strong content management, strategy, and copywriting background. Leading projects that enhance the client's brand presence, engage target audiences, and drive business objectives. • Designed tailored strategies for Facebook and Instagram, aligning content with business goals and audience behavior. • Invented a unique identity and content concept for each brand by diving deep into its core strengths and market positioning. • Built and structured content teams — from writers to managers and strategists — to help businesses sustain growth and scale their operations. • Helped brands across education, technology, cosmetics, handmade products, and training establish authority and connect with their audiences through long-term content planning and execution. • Oversee the planning, execution, and delivery of content projects from inception to completion • Coordinate cross-functional teams, including writers, designers, and marketing professionals, to ensure timely delivery of project milestones • Create comprehensive content strategies that align with customer journeys and business objectives • Conduct market research and analysis to identify content needs and opportunities • Write and edit engaging and persuasive copy for various platforms, including websites, marketing materials, and social media • Ensure all content adheres to brand guidelines and regulatory requirements • Review all content assets for quality and consistency before submission to clients • Collaborate with internal stakeholders to gather requirements and feedback, ensuring all content meets their needs and expectations • Track and analyze content performance metrics to assess effectiveness and inform future strategies • Make sure all content is algorithm-friendly, achieves a high algorithm score, is completely free from any community standards issues, and carries zero risk of algorithm warnings or restrictions.

    • Copywriter
      Jun 2023 - Present · 3 yrs 1 mo

      • Wrote 5,00+ pieces of copy for local and global brands and individuals across the GCC, Iraq, Egypt, Turkey, and Syria, covering diverse industries. • Created persuasive copywriting for websites, ads, social media posts, and landing pages, turning readers into leads and loyal customers. • Supported small businesses and startups with creative, low-budget digital marketing campaigns — for example: • A single Facebook copy that drove 2,000+ members to a tech company’s group. • Another campaign that generated 1,500 new followers through organic engagement. • Built strong, memorable taglines and brand messaging that clarified positioning and increased audience recall.

    • Senior Content Writer
      Feb 2017 - Present · 9 yrs 5 mos

      • Produced thousands of POCs, articles, landing pages, social media posts, and scripts over 8 years — each crafted to captivate, convert, and suit the platform it was designed for in type, format, and length. • Wrote high-quality articles and landing pages in both Arabic and English that ranked on Google’s first SERP, generating consistent leads and long-term visibility. • Applied strong SEO content writing practices and UX-focused structures to improve readability, engagement, and retention. • Created SEO-friendly and platform-optimized content tailored for Facebook, Instagram, and websites — ensuring every piece matches the channel’s audience behavior and algorithmic preferences. • Produced audience-centered and emotionally engaging posts that built trust, boosted sales, and, in some cases, even influenced audience habits. • Ensured all content is algorithm-friendly, achieves a high algorithm score, and is completely free from any community-standards issues — maintaining zero risk of algorithm warnings or restrictions across all platforms.

  • Content Trainer and Mentor at Self-employed
    Jun 2023 - Present · 3 yrs 1 mo

    • Guided aspiring writers step by step, helping them sharpen their craft and apply proven content marketing frameworks. • Achieved a 90% success rate — most trainees now work in the field as content writers, creators, strategists, account managers, and even trainers themselves. • One standout trainee (still in Level-1 of the Influencer program) was connected with TravelHub and grew her Facebook audience from 5K → 18K followers, producing consistently high-quality, engagement-driven content. • Collaborated with JCI International (Freevia Project) to mentor new Syrian freelancers, providing their first structured entry into content marketing. • Partnered with Mal Alsham Turkish Association, supporting and empowering women through professional content training and creative development.

  • Content / Copy writer at Hana Realestae
    Jan 2023 - Jan 2024 · 1 yr 1 mo

    Produced bilingual content marketing assets (articles, landing pages, ads) in Arabic & English. Delivered SEO content writing that ranked on Google’s first page. Supported the company’s digital marketing strategy by creating persuasive real estate campaigns that generated leads.

  • Writer & Interviewer at The Public Opinion Newspaper
    May 2019 - Sep 2020 · 1 yr 5 mos

    Wrote cultural and feature articles and conducted interviews with international participants at global events. Created persuasive content that brought direct sales through convincing offers. Strengthened the paper’s human-interest and cultural sections through content writing and storytelling.