Greater Munich Metropolitan Area
💪 Strong in: Developing strategies and actionable projects within digital ecosystems | Digital Marketing, Retail Media, AI in Media | 🔎 Always in mind: Customer Journey | Data & Web Analytics | Tracking & Attribution | 🎓 Constantly improving: Motivate, Lead & Coach | 💛 A crush on: E-Commerce, Digital & Tech Trends | 🔧Dig deep: Hands-On marketer but also tactically savvy | 🎵 Stay Creative: Multiple million streams on music platforms with my projects
🏁 As Digital Lead for Porsche I shape and scale global digital maturity & capability, crafting strategic, activation, and frameworks that drive impact across markets, working closely together with regional stakeholders and international Hubs. With a deep understanding of MarTech, AdTech, AI in Media and data-driven decision-making, I connect strategy, execution, and measurement to ensure seamless digital transformation. 💡 Key Focus Areas: • Orchestrate digital strategy across biddable and non-biddable digital channels ensuring alignment with MarTech & AdTech ecosystems. • Leverage data & analytics to refine strategies and unlock market-specific growth opportunities. • Advise global clients on digital-first approaches, integrating insights from reporting, measurement & attribution. • Foster key partnerships with platforms & Joint Business Partners to optimize tech & media investments. • Close relationship to markets, headquarter, a Best-of-Omnicom-Team and a network of agency partners • Lead & mentor a growing team, within our Global Omnicom Porsche Team, driving innovation in digital • At the intersection of technology, data, and media, I ensure we keep pace with our fast moving world
- Running the Edition Seaside Entertainment at Roba Musikverlage Publishing. - Marketing, Music Management and creation for Seaside Clubbers and other artists. - Working closely with lables, streaming platforms and other touchpoints in the music community. - Music video production. Achievements: - 2 gold and 1 platin records as writer & edition - Official chart entries in DE & AT - Over 40-million streams on YouTube & audio streaming platforms like Spotify, Apple Music, Amazon Music etc. Music & Video Platform Links: https://linktr.ee/seasideclubbers
🏁 As Digital Lead for Porsche I shape and scale global digital maturity & capability, crafting strategic, activation, and frameworks that drive impact across markets, working closely together with regional stakeholders and international Hubs. With a deep understanding of MarTech, AdTech, and data-driven decision-making, I connect strategy, execution, and measurement to ensure seamless digital transformation. 💡 Key Focus Areas: • Orchestrate digital strategy across biddable and non-biddable digital channels ensuring alignment with MarTech & AdTech ecosystems. • Leverage data & analytics to refine strategies and unlock market-specific growth opportunities. • Advise global clients on digital-first approaches, integrating insights from reporting, measurement & attribution. • Foster key partnerships with platforms & Joint Business Partners to optimize tech & media investments. • Close relationship to markets, headquarter, a Best-of-Omnicom-Team and a network of agency partners • Lead & mentor a growing team, within our Global Omnicom Porsche Team, driving innovation in digital • At the intersection of technology, data, and media, I ensure we keep pace with our fast moving world
Incorporating an even more execution-oriented aspect to my performance marketing responsibility. My role is pivotal in bridging the gap between strategic vision and tangible outcomes. That means crafting strategies - and actively turning them into daily actions with a clear focus on measurable results: • Direct Strategy to Action Translation: I transform (performance) marketing strategies into precise, actionable plans, always ensuring that every campaign we launch is rooted in strategic insight yet focused on practical execution. • Enhanced Client Engagement through Implementation: Deepening the impact on our clients' objectives by not only advising them on strategies but also by supporting and working collaboratively during the hands-on implementation & optimization phase, to become a partner for real-life success and not just for a blueprint. • Data-Driven Optimization and Execution: Always guided by analysis of campaign data, market trends and customer behaviors. That also means adjusting assumptions and tactics in real-time, optimizing for efficiency and growth. • Collaborative Innovation in Practice: Pushing the adoption of the latest adtech and martech solutions, translating new technologies into actionable tools that enhance our marketing efforts. • Offering Development with a Cross-Departmental View: When working on new propositions and offerings, the connection to different channels, departments and opinions within the client and our OMG network is the working pattern to strive for. This ensures that our services are always practical for the processes of our agency group and our clients.
Crafting strategies around performance marketing and cross-functional disciplines: • Client Focused: Craft and consult performance marketing tactics, driving growth and efficiency across all digital marketing channels, tailored to company's objectives and a comprehensive strategy. Analyze market trends and customer data to identify opportunities, target audiences and optimize marketing efforts. Work with companies from different industries and various business models. • In General: Collaboration with cross-functional teams to stay ahead of the curve with the latest adtech or martech solutions and practices in digital marketing to drive innovation. • Internal Development of Offerings and Services: Further development and preparation of propositions and offerings with other teams, e.g. in the area of retail media, comprehensive performance marketing, media strategy, ecommerce etc.
Develope strategic partnerships across advertising agencies and direct clients. Consult on how to leverage Amazon’s suite of ad tech product offerings. Includes the Data Clean Room, the Ad Server and the Dynamic Creative Optimization possibilities, as well as solutions like audience planning, measurement, reporting, 1st Party data, API, Identity solutions, or projects with AWS + Ads for large customer sales clients. Drive the adoption of the Amazon DSP, as well as building relationships with digital decision makers to educate on ad opportunities due to new inventory, Online Video, Streaming TV etc. within programmatic advertising. Working with big CPG clients, Holdco agencies as well as with internal product teams on 7-digits budgets
Develope & lead projects in a great team to boost Digital-Marketing initiatives, that support the lifecycle of owned and licensed Disney Consumer Products in Germany, Switzerland, Austria with EMEA-wide exchange. Internal and external communication links to major Retail & E-Commerce accounts, as well as marketplaces and other partners to improve our ECom sales. Working with my own team and crossfunctional experts; as well as professional lead for certain teams and projects.
Develope and lead projects to support the lifecycle of Disney license products in Germany, Switzerland, Austria with EMEA-wide exchange. Lead and improve the Digital Marketing channels (Performance Marketing and Retail Media as Sponsored Ads etc.). Internal and external communication links to major Retail & eCommerce accounts, as well as marketplaces and other partners, working with my own team and crossfunctional experts; as well as professional lead for certain projects.