New York, New York, United States
EXPERIENCED E-COMMERCE STRATEGIST AND CUSTOMER ACQUISITION EXPERT with more than ten years of digital marketing and customer conversion success. Extensive experience planning and developing effective e-commerce websites, analytical reporting, content creation and search engine optimization. Outstanding organizational skills and problem-solving abilities with strong background in project coordination, web tracking implementation, paid search campaign management, reputation management and on-site search. • Google Solutions:: DataStudio, Adwords, Analytics, Search Console, Tag Manager, Merchant Center • Web Tools:: Moz Pro SEO, Moz Local Listings, Nextopia Search, SellerCloud, Shopper Approved, Reseller Ratings, Inspectlet Session Recording, HotJar • Email Clients:: MailChimp, Klaviyo, Active Campaign • Web Code:: HTML, CSS, PHP • Creative Software:: Adobe Photoshop, Illustrator, Indesign. Apple Final Cut Pro X. Microsoft Office Suite. • Marketplace Platforms:: Amazon Marketplace, Ebay Seller, Newegg Sellerportal • Content Management Systems:: Wordpress, WooCommerce, Magento
• Objectively integrated Reseller Ratings & Shopper Approved customer review platform within website for Merchant/Product reviews. • Created and maintained product catalog feeds for Google Shopping, Bing Ads, Commission Junction, Nextopia Search. • Built, optimized and managed PPC Campaigns (Google Shopping, Bing Ads) while building out bulk Google Promotions for thousands of products by category and type. • Created multiple real-time reports using Google Data Studio connection to Google Adwords & Analytics for Executive team daily reporting of revenue, traffic, top products, top pages, and navigation user-experience. • Implemented Google Tag Manager transferring tags from Magento Admin for Analytics Enhanced Ecommerce, pixel tracking, and remarketing. • Provided initial SEO strategy and disavow file to remove Google Penalty for increase in domain authority, improved search engine indexing and organic growth. • Researched & implemented reputation management to improve merchant reviews and increase product reviews.
• Prepared and conducted computer training needs based on NYC Parks & Recreation standards. • Evaluated training effectiveness for 100+ users and students per week utilizing Microsoft Office & Web Design.
• Lead sponsored business workshops on local SEO, social media and website marketing strategies.
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• United States Marine Corps Top-Secret Clearance Issued* • Responsible for operating Web Scheduling and Movement, and for generating reports. • Updated plan and unit information to unit level detail for force deployment planning. • Produced force reports and properly formatted and forwarded electronic mail, files, and newsgroup message traffic.