Brussels, Brussels Region, Belgium
I am a passionate communicator that is currently working in the Cruise industry to develop outreach programmes to key stakeholders and decision makers. I am a specialist in sustainability as well as issues and crisis management and have worked for many organisations in all sectors of society from railways to defence ministries, and telecoms to PVC, helping them manage major change programmes and major customer/audience issues management. Specialties: Sustainability, issues and crisis communications, public affairs, promotional communication, reputation management, team building, organisational change
Lead issues management process in Europe with the focus on getting ahead of public affairs reputation opportunities and challenges before they gain broad visibility in the public domain or with policy makers. Create long-term strategies and programs to manage an array of public affairs issues in areas such as environment / sustainability, safety and security, health, labor, and other areas. Lead public affairs media relations strategies and tactical execution, including writing press releases, conducting press conferences and media tours, and day-to-day responses to media inquiries. Serve as the communications focal point for maritime policy and legislative activities in Europe, working closely with the government affairs and technical and regulatory affairs leaders. Establish outreach and engagement strategies for key constituencies including maritime organizations, adjacent industries / travel sectors, local communities and activist groups.
Working to increase outreach as organisation moves form a lobby focus to a more campaign style approach. integrating social media and innovative communication methods to widen exposure and increase knowledge and awareness.
Responsible for all communications and public affairs actvities for Brussels based European paper industry trade association. Development of paper online, meet paper, paper values to show versatility and sustainable profile of paper.
Responsible for implementation of all communication including PVC for Life and Living, Vinyl 2010 and PVC4Pipes. Moving the industry off the back foot and promoting it as a sustainable solution for the future.