Brussels, Brussels Region, Belgium
Creative by nature, designer by profession! My journey hasn’t been linear, and that’s exactly what makes it interesting! I started with art and culture, then dived into the world of design, learning on the field and moving from graphics to products, from shapes to colors. Today, I combine strategy and creativity to bring objects to life and tell their stories. I’ve worked in the sports industry, designing rackets, balls, and anything that bounces, spins, or rolls. I believe in thinking outside the box, creating projects that make an impact, and finding solutions that truly matter. If you're looking for someone who can blend aesthetics, functionality, and strategy… let’s talk!
I developed the global design strategy for balls by leveraging deep expertise in their development. I led the entire product process, from analyzing the market and emerging trends to conducting competitive benchmarking and bringing the product to its final form. I defined the creative direction through moodboards, color-material-finish (CMF) studies, and graphic proposals, ensuring coherence with the brand’s identity. To support suppliers, I provided detailed tech packs, and I also created 3D visuals and carefully selected materials to strike the right balance between performance, cost, and industrial feasibility.
I developed the global design strategy for balls by leveraging deep expertise in their development. I led the entire product process, from analyzing the market and emerging trends to conducting competitive benchmarking and bringing the product to its final form. I defined the creative direction through moodboards, color-material-finish (CMF) studies, and graphic proposals, ensuring coherence with the brand’s identity. To support suppliers, I provided detailed tech packs, and I also created 3D visuals and carefully selected materials to strike the right balance between performance, cost, and industrial feasibility.
I shaped the visual identity of Beach Tennis through the design of rackets and bags, aiming to create a distinctive and coherent look for the sport within our product range. By translating user needs and emerging trends into meaningful design concepts, I developed products that resonate with our target audience. I created detailed tech packs to support suppliers during the industrialization phase and produced 3D models and renders to assist internal teams in product selection and decision-making.