Greater Boston
Savvy marketer. I am strategic in my approach and detailed in execution. I excel at translating complex information into compelling positioning and actionable marketing plans. I have consistently delivered above organizational/industry average results by leading innovative initiatives and leveraging emerging trends.* *No artificial colors, flavors or intelligence were used to create this resume. Some words were changed using ChatGPT, Copilot and word clouds.
Oversaw marketing department for US, Canada and Latin America. - Implemented new systems to increase department productivity and lead gen: AI marketing content/optimization platform, new webinar/virtual event app and comprehensive campaign/event ROI analysis. - Launched flagship 8600 ZenoTOF system, mentoring my staff to use new types of campaign tactics. Resulting in $2.5M+ in sales opportunities. - Better integrated all marketing functions across the regions, including new roles and process for owned/paid social media, AI and Data Analyst. Resulting in improved brand engagement scores. - Used new approaches to improve lead gen metrics (New Contacts, MQLs, Conversions), including nurture campaigns, 3rd party content, persona-based messaging. - Performed first brand tracking study in 4 years as another metric in concert with standard lead gen KPIs. - Dove into root causes of brand perceptions and implemented innovative programs to hit them head on - elevated brand presence at events, used special offers and recommended Meet or Beat any competitor's price + 3 year warranty. - Counseled staff of 6 on their professional development goals. - Developed AI acumen by participating in MAICON (Marketing AI Conference) and Boston University AI seminar Transforming Customer Engagement: The Power of AI in Personalization.
Grade level promotion to lead AI, Cloud and Security omnichannel marketing strategy, messaging and campaigns in highly matrixed organization. - Led large cross-functional team to launch Intel’s first GPU for data centers in 4 months. - Launched Intel’s 4th and 5th gen Xeon Processors for AI, Cybersecurity and Cloud. Contributing to KPIs of 10 point increase global Intel data center brand consideration Q420-Q423, 92% key message pull-through, 99.2% Net Sentiment, #1 visited launch page, 4 of the top 5 pages overall, 3 out of 5 top videos. - Achieved highest VCR (Video Completion Rate) of 22.7% with my AI video (company average is 5%). - Division Recognition Award for Outstanding contribution to Intel business: 2019, 2021 - Awarded Quarterly Bonus+ in 2023 as the top performer in the department.
Grade level promotion to lead Cloud Computing marketing across multiple verticals. - I Always Think Outside the PDF by producing dynamic content such as 3D Animated videos with social media versions, podcasts, short form webcasts, visual whitepapers, explore long form Parallax content. - Launched Intel’s 3rd gen Xeon CPUs for Cloud.
Led team to create more effective global omnichannel marketing strategy. Oversaw corporate global budget and planning. Instituted a new creative planning and development process, away from one-off programs to holistic global campaigns that tell a story and better resonate with segmented target audiences. - Produced and Directed live-action and 3D animated videos. Created 7 of the top 10 all-time. Porsche, 3D virtual tour, Big Data, IoT, 2X Performance, Spider Robot, Video Everywhere. - Created “FPGAs for DUMMIES”. KPIs: #1 in altera.com unique visitors, #1 in lead gen (9000+ leads, 400+ MQLs, 127 SQLs, 35 SALs and over 6,000 new contacts). - Led the launch of Max10 - largest, most comprehensive new product launch in Altera history, on-time/on-budget. Results: Increased pipeline by $49MM, record number of Dev Kit orders, generated the most website visits in the year, above average open rates and increased ad CTR by 110.9%. - Improved social media KPIs through LinkedIn and Twitter programs. - Co-led creation of the Altera’s first-ever global Developers Forum events, surpassing attendance goals. - Spearheaded Better Together campaign with co-branded Forbes report on the state of the semiconductor industry. Surpassed previous Intel B2B campaign performances.
Led GPU global corporate marketing, SEO, social media and events. Managed matrixed-team to enter into two new markets that included virtualization/cloud computing, a $5 billion TAM and major element of NVIDIA’s growth strategy. - Leverage press/bloggers to endorse and validate our positioning through engaging editorials. - Create engaging in-bound assets - Videos, ROI calculators, microsites, case studies and whitepapers. - Constantly optimize creative, placement and microsite campaigns through targeted messaging, contextual placements and arresting visuals: 11k leads, 3X CTR/conversation, low CPL of $19. - Negotiated 3:1 ROI marketing return with partners: Dell, HP, Solidworks/Dassault, Autodesk, Citrix, VMware and Trek.
Created growth marketing strategies with advertising, social media (ie: www.facebook.com/claus), events, lead gen. - Initiated and closed $1M MDF biz dev deals with top 5 AT&T channel partners in 3 weeks, implemented first comprehensive online incentive contest for AT&T store reps. - Overhauled product messaging to more clearly differentiate competitive advantages by synthesizing early buyer’s studies and positioning of new competing products. - Formulated multi-pronged approach for win-win scenarios: 2:1 ROI for Palm, compelling offers to the consumer, increased data order conversion rates for AT&T corporate, incentives for local retail reps.
Managed global corporate marketing strategy and demand generation, SEM, Google adwords, email, sales enablement, blogs, viral videos, podcasts and alliance programs with Microsoft, VMware. - Synthesized information from product managers, research and competitive positioning to develop value propositions, online media plans and strategic planning for global campaigns. - Led agency search and corporate rebranding efforts for more consistent and effective advertising. - Created the idea of a guerrilla campaign exposing competitor’s weaknesses: Viral video (https://www.youtube.com/watch?v=s11S3xd6pgQ), blooper (https://www.youtube.com/watch?v=PE_9AldyOi0), vlog (https://www.youtube.com/watch?v=dt1TkJhnV0Y&t=18s), Website, 800#. KPIs: 2nd most visited page on borland.com, 3rd highest whitepaper download. - Created benchmarking and measurement plans to optimize CPA using Salesforce.com (SFDC). - Constructed event-triggered campaigns to convey thought leadership and nurture prospects through the customer journey: Analyst whitepapers, webcasts, assessments, demos, ebooks, campaign specific microsites. - Tested using a resource center to accelerate the pipeline, allowing visitors to manage the relationship. - Achieved highest response, open rates, conversion rates, leading to improved ROIs.