Martin Walbum

Chief Customer Officer at Nevion (a Sony Group company)

Copenhagen, Capital Region of Denmark, Denmark

About

During the last 25 years I have built an extensive background in the Tele- and Data Communications industry. My theoretical toolbox consists of an engineering degree in electro-mechanics as well as an Executive MBA. Throughout my career I have worked in customer facing roles, including Business Development, Account Management, Sales Engineering and Project Management. Customers include all kinds of telecom operators, as well as broadcasters, banks, hospitals, utilities and production companies. While working for companies like Siemens, Bay Networks and Nortel, I have lived and worked in several countries, including Denmark, Germany and Switzerland. During the last 15 years I have had various international roles and responsibilities, covering countries in Europe, Middle East, Africa and Asia. In my current position at Nevion, I am responsible for strategic solution development and solution sales of high-end media transport solutions to broadcasters and telecom operators in EMEA and Asia. Specialties: - Broad technical background in IT- and Telecoms - Strong business acumen with a strategic mindset - Selling high-end products and solutions to the global market - Excellent presentation- and teaching skills in English, German and Scandinavian languages - Defining go-to-market strategies for new products and technologies - Setting up sales channel partners in Europe - Building- and maintaining relationships with customers and business partners - Analyzing and selling business values of new products and technologies - Developing pricing strategies

Experience

  • Nevion (a Sony Group Company) (16 yrs 1 mo)
    • Chief Customer Officer
      Apr 2026 - Present · 4 mos

    • Senior Vice President of Solution Strategy
      Sep 2019 - Apr 2026 · 6 yrs 8 mos

    • Senior Solutions Architect
      Jan 2013 - Apr 2026 · 13 yrs 4 mos

      Solution sales and strategic business development of Nevion's solutions in the EMEA region. Responsible for end-to-end solutions architecture in large customer projects with broadcasters and telecom operators.

  • LG-Nortel (11 yrs 10 mos)
    • Business Development Director, Ethernet Access Solutions
      Sep 2008 - Jun 2010 · 1 yr 10 mos

      Focus on driving sales of Nortel's Ethernet Access solutions into Northern Europe. This includes new technologies like WDM-PON and other solutions for the Fiber-To-The-Home market.

    • Business Development Manager, Northern Europe
      May 2006 - Aug 2008 · 2 yrs 4 mos

      - Promoting Nortel’s next generation Carrier Ethernet and Optical solutions in the region - Driving sale of first 40Gig optical equipment in Nordic region - Listening to customer requirements and feeding back information to product management - Introducing Carrier Ethernet technologies to channel partners and customers - Providing input to Nortel’s planning process for future Optical and Carrier Ethernet strategy - Defining pricing strategies for sales to new and existing customers - Supporting regional account teams with go-to-market strategy- and account planning

    • Business Development Mgr. CEE & Nordics
      Jan 2004 - Apr 2006 · 2 yrs 4 mos

      Responsible for business development of Broadband Access and Triple Play solutions for Central- Eastern Europe and Nordics. This includes carrier solutions for xDSL, Fiber-to-the-Home, Ethernet and IPTV.

  • Systems Engineer at Bay Networks
    Jan 1996 - Aug 1998 · 2 yrs 8 mos

    - Assisting channel partners in designing complex networks for their customers. - Building and maintaining relationship with channel partners - Creating and hosting hands-on product- and technology workshops.

  • Project Manager at Siemens Telecom Denmark
    Aug 1993 - Dec 1995 · 2 yrs 5 mos

    - Part of a team that started up the Data Networking department within Siemens Denmark - Design, planning, installation and testing of large size local- and the wide area networks. - Installing and configuring routers, switches and management from Cisco, Bay, HP and SUN

  • Conscript at Flyvevåbnet
    1992 - 1992 · Less than a year