Amsterdam, North Holland, Netherlands
As Creative Director at 433, the biggest football media platform in the world, I get to build stories for a community of over 80 million football fans a global home where the game lives 24/7. At 433, we connect this incredible audience with partners who truly fit the culture. My role is to create branded content that feels native, authentic, and share-worthy content that the football world doesn’t scroll past, but embraces. Authenticity isn’t just a line in a deck; it’s the foundation of how we earn the trust of fans and deliver real value for our partners. I lead the creative team, concepters, designers, videographers our "makers" Producers and project leads and the partnership unit forms the wider organisation that brings our branded content to the fans. As a member of the MT, I work closely with all these disciplines every day, ensuring our work remains strategic, impactful, and rooted in a genuine love for the game. Even after 25+ years in (sport) marketing and communications, I’m still inspired every day by the energy inside 433 a place where football culture, creativity, and community come together in the most powerful way. Proud to help build the future of football storytelling. 433 - The Home of Football.
With my extensive experience within the different communication disciplines, i'm available for: • Creative team-ups • Concept & Content briefings • Temporary Creative Lead / Creative Director • Graphic Design / Brand Identity • Art directional executions • Production guidance for high profile shoots • Brainstorm contributions Happy to help!
During this interim period at Europe’s leading employment agency that focuses on young professionals and students i had two challenges. Reshape the design department in structure and workflows and guide two major projects in Q4 - the 2020 Kickoff event for the 1300 employees and roll out of the 2020 brand campaign to all MarCom departments following all brand design guidelines. In addition, I’ve set up a new way of working for the creative unit and streamlined the briefings, review and internal responsibilities process. These changes immediately bore fruit in creative output and efficiency. I enjoyed seeing young creatives working at the creative floor building a stronger brand together and getting better and better at it every day.