Denmark
I am a strategic and hands-on Digital Leader with 12+ years of experience driving E-commerce Growth, tech stack optimization, and digital transformation across global B2B and B2C organizations. With a proven track record of building and scaling digital sales channels, optimizing CRM flows, and creating “one source of truth” ecosystems, I bridge business and technology to deliver measurable growth and sustainable commercial impact. Over the years, I have successfully: Built and scaled global digital sales channels in competitive markets Optimized tech stacks (Salesforce, PIM/DAM, CRM, Power BI) to enable scalability Delivered double-digit growth even in declining market environments Transformed data into actionable insights through automated reporting solutions Defined and executed digital commercial strategies across B2B and B2C Led omnichannel customer journey optimization to boost conversion and retention 🔹 Leadership philosophy As a leader, I am known for empowering teams, uniting diverse stakeholders around clear roadmaps, and driving execution with focus and pace. I thrive in environments where collaboration, data-driven decisions, and continuous improvement are key. Whether it’s leading agile product teams, shaping reporting governance, or accelerating digital maturity, my goal is to unlock value for both business and customers. 🔹 Core areas of expertise •E-commerce Growth & Digital Commercial Strategy •Tech Stack Optimization (Salesforce, CRM, PIM/DAM, Power BI) •Digital Transformation & Innovation •Product Ownership & Roadmap Execution •Data-Driven Decision Making & Performance Management •Team Leadership & Stakeholder Alignment 🔹 What drives me I am passionate about creating impact where technology, strategy, and people intersect. I thrive in complex environments, aligning global business needs with scalable digital solutions that foster sustainable growth. Currently, I am exploring new opportunities where I can combine my strategic mindset, technical expertise, and passion for digital innovation to drive transformation, growth, and long-term value creation. 🚀 Let’s build the future of digital commerce together. 📩 Contact: Feel free to reach out for networking, collaborations, or new opportunities: ✉️ [email protected] 📱 +4527117202
ParrotFlow is a digital consultancy specializing in building high-performing websites and webshops that drive business growth. We support our core development services with expert marketing strategy and digital performance optimization, ensuring your online presence not only looks great but delivers measurable results. Through intelligent automation, AI workflows, and seamless system integrations, we help businesses save time, boost performance, and scale smarter.
- Spearheaded the e-commerce portfolio strategy for 5 brands, aligning with consumer trends to drive market share growth. - Enhanced digital shelf excellence, resulting in improved visibility and conversion rates across platforms. - Managed a team of 5 + 5 indirect, fostering a culture of innovation and best practices in e-commerce strategies. - Collaborated cross-functionally to ensure consistent brand execution and maximize marketing investments. - Budget responsibile for marketing activities and campaign planning
After 7 months, I got promoted to my current role of leading the Global Performance management team of 5 very talented senior specialists, The mission of our Global Performance Management and Insight team is to proactively empower the entire global B2B organization, with a special focus on digital and sales funnel activity performance. Our big main focus is to transform traditional ways of working into digital and data-driven decision-making, providing accurate, timely, and relevant insights. Our aim is to facilitate well-informed decisions to enhance sales funnel effectiveness throughout the organization.
As the Digital Sales manager, I am responsible for developing and implementing strategies to streamline our sales pipeline, improve customer engagement, and enhance our sales performance. I work closely with business units (BUs), IT, and other relevant stakeholders to identify areas for improvement, automate processes, and deploy technology to drive growth and revenue. Key Responsibilities: -Lead the development and implementation of digital transformation strategies for sales -Work closely with BUs, IT, and other stakeholders to identify areas for improvement and streamline processes -Automate processes to increase efficiency and reduce manual workload -Deploy technology to enhance customer experience and drive revenue growth -Monitor key performance indicators (KPIs) to evaluate the success of digital transformation initiatives -Collaborate with cross-functional teams to ensure alignment and successful implementation of digital initiatives
During my time as an ecommerce manager at Loreal, my primary focus was to develop digital strategies and establish strong partnerships with the leading e-retailers in Sweden. This included working closely with the e-retailers to optimize our brand's presence and visibility, as well as implementing effective digital campaigns and promotions to drive sales and increase brand awareness. Additionally, I was also ensuring that our e-commerce efforts aligned with the overall brand strategy. Overall, my goal was to drive growth and success for Loreal PPD through the digital channel.
s a specialist in the CMO team at L'Oreal Nordics, I played a key role in developing and executing the company's digital strategy. My responsibilities included building relationships with key stakeholders and partners, ensuring that agreed-upon deliverables were met, and consistently meeting project deadlines while ensuring continuous progress. One of my main focuses was on developing short-term and long-term digital strategies for platforms, with a constant aim to create new touchpoints and expand the reach of the digital channel. I worked closely with business functions, resource managers and project managers to identify alternative strategies for achieving desired business goals. In addition to strategy development, I was also responsible for budget management, tracking and reporting on the digital platform budget in line with current planning and reporting structure. I also worked on identifying and partnering with the right agencies and specialists to increase digital marketing results and performance. As a Retailer Service Manager, I also had a strong focus on data-sharing, product performance and service to increase e-commerce results. I worked closely with digital partners to build and integrate tools such as Modiface Technology, Salsify (PIM), OpenText (DAM), InRiver (PIMDAM), Microsoft Azure, Onetrust, Sprinklr, Clavis, Salesforce, Adobe Campaign and SAP.
As an ecommerce manager at GOSH COPENHAGEN, my primary focus was to develop and execute digital strategies that drive business growth with the biggest e-retailers in Sweden. This included expanding our e-commerce site to distributors with individual setups, stock, prices, campaigns, ERP-integrations, language, and payment methods. Additionally, I was responsible for the roll-out of international B2C and B2B platforms, commercial setup, platform structure, and logistics. I also placed a strong emphasis on optimizing our digital presence, which led to the successful launch of a new Swedish e-commerce platform in June. I utilized Scrum-based principles in creating new projects and took a 360-degree approach in integrating new parts for our CMS and ERP systems. Data analysis was another key aspect of my role, with a particular focus on e-commerce performance. I also played a critical role in planning, estimating and allocating resources for each project, ensuring they were delivered on time and within budget. My experience also includes video performance, new layout, Consignor integration and performance, Magmi+ and social media advertising, campaign performance, and customer relationship management. By utilizing these skills and expertise, I was able to drive the overall global digital strategy for GOSH COPENHAGEN and contribute to the company's success.