Martin Sætre

Chief Revenue Officer (CRO) for Kindly l Helping CS teams become AI Support leaders, with the platform that takes care

Amsterdam, North Holland, Netherlands

About

Passionate about people, purpose, and progress. Curious by nature and driven to build. Whether it’s teams, culture, or companies. I believe real success comes from ambition, continuous learning, and making the journey meaningful (and fun) along the way. Expertise in scaling B2B SaaS across Europe, navigating fragmented markets and building high-performing commercial organizations. I’ve lived and worked in San Francisco, Amsterdam, Stockholm, Copenhagen, and Oslo, and have led market entry and office build-outs across three European markets. Most recently, I opened and scaled Kindly’s operations in Sweden, Denmark, and the Netherlands. Currently based in Amsterdam.

Experience

  • Kindly (Full-time · 7 yrs 2 mos)
    • Chief Revenue Officer (CRO)
      Dec 2025 - Present · 7 mos

      At Kindly, we build Europe's Most Reliable AI Support Platform. We help customer service teams build AI Support Agents that scale efficiently, and deliver reliable and natural customer interactions. Leading European brands like Norwegian, Voi, Posten Bring, Tele2, Fjordkraft, and Posti trust Kindly to run their customer conversations. As Chief Revenue Officer at Kindly, I lead our commercial strategy across Sales, Account Management, SDR, Marketing and Partnerships — driving growth, building high-performing teams, and scaling our presence across Europe and beyond.

    • Chief Sales Officer (CSO)
      Sep 2023 - Jan 2026 · 2 yrs 5 mos

      As Chief Sales Officer at Kindly, I led our commercial strategy across Sales, SDR, Partnerships, and later Marketing. I was responsible for driving growth, building high-performing teams, and ensuring strong alignment across markets as we expanded across Europe and beyond.

    • Vice President of Sales
      Jun 2022 - Sep 2023 · 1 yr 4 mos

  • Enterprise Sales Manager at Recheckit
    May 2019 - Jul 2020 · 1 yr 3 mos

  • Gobitech AS (Gobi) (Oslo Area, Norway)
    • Head of Business Development
      Dec 2017 - Sep 2018 · 10 mos

      Gobitech AS is a Norwegian company that is best known for the Gobi app. An "app" and image sharing service for groups who want to upload photos and videos in a feed. "Norwegian startup Gobi raised $500,000 at a $15 million valuation to take on Snapchat with its “Stories” communication tool. The platform enables users to create public and private groups where users can share photos and videos that stay around for three days before vanishing into digital pixel-dust."

    • Account Manager
      Sep 2017 - Nov 2017 · 3 mos

  • Business Developer at Megacool Inc
    Jun 2018 - Aug 2018 · 3 mos

    Player-driven mobile growth through GIFs and referrals. Improve conversion rate and reduce user acquisition cost with Megacool. Megacool is a mobile SDK for game developers that lets their players capture highlights to share with friends. Medal.tv acquires Megacool (2019)

  • Sales Consultant at Talkmore AS
    Sep 2015 - Oct 2017 · 2 yrs 2 mos

    Talkmore, Telenor ASA, is one of Norway biggest telecom companies. We deliver subscriptions and services to mobile users. I worked with sales in their antichurn department, who experienced a 200% growth through the years I worked there.