Martin Albrecht

Head of Strategy & Brand Execution (Acting)

Stockholm, Stockholm County, Sweden

About

Strong foundation in business strategy and project management. Currently Head of Strategy & Brand Execution , leading a multifaceted team in driving Consumer's strategy, planning, and go-to-market processes.

Experience

  • Telenor (4 yrs 6 mos)
    • Head of Strategy & Brand Execution (Acting)
      Mar 2025 - Present · 1 yr 4 mos

      - Heading the Strategy & Brand Execution team, with 5 direct reports - Team responsibilities cover Consumer's strategy, planning and go-to-market processes, including project management of key projects - Part of Brand & Value Management Team

    • Manager Mobile Business Development
      Nov 2024 - Mar 2025 · 5 mos

      - Head the strategy processes within Consumer Mobile - Project management of key strategic initiatives - Part of Mobile Management Team

    • Business Manager Fixed Mobile Convergence
      Jan 2023 - Nov 2024 · 1 yr 11 mos

      Responsible to drive the strategic direction as well as operationalize the value proposition within the FMC area (Fixed Mobile Convergence). - Lead, develop and deliver new FMC propositions in line with overall Telenor strategy and growth KPIs - Develop campaign strategies that promotes cross-sales and/or upsell, fueling core service growth in a profitable way - Support sales channels in optimizing ways of working related to FMC sales and customer acqusition

  • Navigio (2 yrs 5 mos)
    • Consultant
      Aug 2021 - Jan 2022 · 6 mos

      Management consultant within strategy and organisational development. Project lead and stream lead in organisation design and restructuring programs

    • Senior Associate Consultant
      Aug 2020 - Aug 2021 · 1 yr 1 mo

    • Associate Consultant
      Sep 2019 - Aug 2020 · 1 yr

  • Business intern at Google
    May 2018 - Aug 2018 · 4 mos

    Business intern within the Northern Europe Go-To-Market team, which is supporting decision makers on a country and cluster level in strategic questions as well as developing the daily operations. - Supported strategic decision making on country- and Northern Europe level. - Performed two business process reviews regarding external as well as internal processes. Both reviews were used as supportive material for strategic initiatives on a Northern Europe level.

  • HR Intern at Reach for Change
    Apr 2018 - May 2018 · 2 mos

    Reach for Change is a NGO, focusing on social entrepreneurs that innovate to increase the life of children across the world. The five week internship was a part of my Master's studies at Stockholm School of Economics. - Adapted and developed a framework for the internal managerial processes of the organisation.

  • EY (Greater Stockholm Metropolitan Area)
    • Summer intern
      Jun 2017 - Aug 2017 · 3 mos

      - Consulting large and medium sized companies regarding incentives and executive remuneration. - Consulted in two project regarding incentives and executive remuneration towards large- and mid cap companies. - Analysed causality between incentives and their stated rationales among Swedish large cap companies. - Brought new insights regarding adherence in incentive programs in Swedish companies.

    • Spring Intern
      Mar 2017 - May 2017 · 3 mos

      - Consulting large and medium sized companies regarding incentives and executive remuneration. - Researched, analysed and presented Swedish data on current incentive programs and executive remuneration at Swedish large cap companies. - Created two reports regarding current remuneration trends among executives in Swedish large cap companies