Slovakia
I’m an operator, not a consultant. I plug into e-commerce and D2C brands as their Fractional Head of E-commerce & Growth and take full ownership of the entire growth engine - strategy, execution and P&L. No audits. No slides. I build, decide, fix, and scale. My focus is simple: 𝐅𝐢𝐧𝐝 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐞𝐬𝐭-𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬. 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 𝐠𝐫𝐨𝐰𝐭𝐡. 𝐅𝐢𝐱 𝐭𝐡𝐞 𝐬𝐲𝐬𝐭𝐞𝐦. 𝐑𝐞𝐩𝐞𝐚𝐭. Over the last 10+ years I’ve: • scaled e-commerce brands from 0 to €10M+ revenue • managed 6–7 figure ad budgets • launched & expanded profitably across CEE markets (SK/CZ/HU/PL/RO/BG) • built and exited my own e-commerce businesses Kinikid (0 → €300k in 12 months) • built & led teams, freelancers, and agencies across performance & full growth operations end-to-end 𝐇𝐎𝐖 𝐈 𝐖𝐎𝐑𝐊 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 / 𝐆𝐫𝐨𝐰𝐭𝐡 (𝐟𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐨𝐩𝐞𝐫𝐚𝐭𝐨𝐫 𝐦𝐨𝐝𝐞𝐥) Internal growth lead for €50K–€500K+/mo brands that need ownership without hiring full-time. (“rent-a-founder” model). Not a fit for early startups, not proven product-market fit or task-based freelance work. 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 / 𝐆𝐫𝐨𝐰𝐭𝐡 (𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥, 𝐞𝐪𝐮𝐢𝐭𝐲) Run the full revenue engine for scaling brands, scale-ups or investor-backed companies - looking to scale to the next stage. For founders & brands who want ownership, speed, and execution, not another agency. (€3–12M/year stage) 𝐁𝐮𝐢𝐥𝐝𝐞𝐫 𝐟𝐨𝐫 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 / 𝐟𝐮𝐧𝐝𝐬 Step into portfolio companies to structure growth, fix unit economics, and scale operations. 𝐁𝐄𝐒𝐓 𝐅𝐈𝐓 • D2C brands €50k–€1M+ monthly revenue • investor-backed or scaling e-commerce businesses • manufacturers building their own D2C channel • founders who want an owner, not an agency • D2C brands expanding into Europe / CEE region
Plug into DTC and e-commerce brands as an internal growth lead and take full ownership of revenue, systems, P&L, growth. Work includes restructuring or building growth engines (web, campaign scaling, out-of-box initiatives), building teams, fixing unit economics, and scaling across markets. TOP projects: 𝐆𝐈𝐕𝐬𝐩𝐨𝐫𝐭 (𝐆𝐫𝐨𝐰𝐭𝐡 𝐋𝐞𝐚𝐝, 2015-current) Scaled brand from early stage to multi-market leader in SK/CZ/HU/RO/BG • 0 to €2M+ revenue during longterm cooperation • owned growth strategy & expansion - launched into 8 countries • built & run performance systems 𝐍𝐨𝐞𝐥𝐨 (𝐆𝐫𝐨𝐰𝐭𝐡 & 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐋𝐞𝐚𝐝, 2020-2023) Built e-commerce business near-zero to one of the largest toy retailers in Slovakia. • full ownership of strategy, acquisition & operations • directed e-commmerce development, performance marketing and SEO • scaled revenue and market share 𝐍𝐄𝐁𝐁𝐈𝐀 (𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐎𝐩𝐞𝐫𝐚𝐭𝐨𝐫, 2021-2023) Part of core team, supporting growth projects & international e-commerce expansion. Focused on scaling performance & operations. 𝐊𝐢𝐧𝐢𝐤𝐢𝐝.𝐬𝐤 (𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐆𝐫𝐨𝐰𝐭𝐡, post-exit 2025) Stayed after acquisition as internal operator to run growth and stabilize the business. • owned revenue & growth strategy end-to-end • directed and delivered e-commmerce development, performance marketing and SEO activities • rebuilt acquisition systems & unit economics • led performance and operations with new owner
Built and scaled a DTC wellness brand focused on clean daily rituals - from caffeine-free lattes to supergreens and hydration blends. Led the brand from concept to multi-market traction with a strong focus on brand building, creative strategy, marketing execution, and growth.. • owned strategy, operations & P&L • built full direct-to-consumer engine from scratch scaled revenue through acquisition, retention & product expansion • lead multiple growth iniciatives (Meta Ads funnel & scaling, expansion) • launched and expanded across EU markets • structured lean team, systems & processes to support profitable growth
Returned after acquisition as internal operator to run and stabilize growth under new ownership. • owned revenue & P&L end-to-end • built and optimized growth engine & unit economics • led acquisition, retention & operations (Google, Meta, e-mail, community management) • supported smooth post-acquisition transition
Built and scaled a DTC re-sale kids brand from scratch. 0 → €300k/year in 12 months. • built full e-commerce & operations engine • successful exit
Built and scaled an e-commerce growth firm partnering with mid-market (€ 1-15M+) and top online retail challengers. Acted as internal operator across multiple brands, stepping into revenue, strategy, and execution to unlock scale. • worked with €1–15M+ e-commerce businesses • owned growth strategy & P&L improvements across portfolio • led restructuring of acquisition, operations & systems • exited stake in 2024 Selected brands: WARAGOD, Artmie, Muziker, Takoy
E-commerce consultant managing projects with €2M+ revenue. Led teams of 4+ and delivered data-driven marketing strategies, achieving optimal results through analytical approach and expertise. TOP projects: GymBeam, WARAGOD, Artmie, IRISIMO, NEBBIA
Responsible for driving strategic initiatives and supporting our CEO in identifying the best opportunities for the long-term growth of our company.
Managed the strategy for performance marketing in e-commerce and led a team of PPC specialists on various projects. Gained extensive experience working with large e-commerce clients generating annual revenues of over €2 million. TOP projects: NORTHFINDER, GymBeam, WARAGOD, Topánkovo, IRISIMO, EXIsport