Martin Esser

Revenue Technology Leader at IBM | Driving Shift to Volume & Velocity Selling | Accelerating New Client Acquisition & Partner-Led Growth

Düsseldorf, North Rhine-Westphalia, Germany

About

With 12+ years of experience in Technology Channel Sales, Service Delivery, and Process Transformation, I am the Revenue Technology Leader for IBM’s Software & Infrastructure channel sales organization across Europe, the Middle East & Africa (EMEA). I lead the adoption of a revenue technology (RevTech) approach across the region, driving IBM’s shift from enterprise selling to a volume & velocity model and enabling sellers and business partners to close more deals faster. What makes my role exciting is working closely with our technology distributors, resellers, ISVs, GSIs, and MSPs to improve our commercial approach, strengthen our Partner program, and jointly deliver better solutions for clients. Having lived and worked in Germany, the United States, and Singapore, I bring a global perspective and lead with authenticity and transparency. My expertise spans Sales through Delivery, and I thrive on transforming complex processes to deliver measurable business results A Fulbright Scholar, I hold an MBA from Rutgers University and an undergraduate business degree from the University of Applied Sciences Europe. #transformationleader #authenticleadership #growthmindset #revtech #newclientacquisition #sales

Experience

  • IBM (Full-time · 14 yrs 1 mo)
    • RevTech Sales Leader, IBM Technology EMEA
      Jan 2026 - Present · 6 mos

      • Leading adoption of a revenue technology (RevTech) approach to drive IBM’s shift from enterprise selling to a volume & velocity model • Driving measurable revenue impact through seller adoption of RevTech tools, focusing on CRM, sales engagement platforms, and B2B contact data solutions, accessible via an AI assistant • Improving seller productivity by cutting manual tasks and simplifying processes, enabling sellers and business partners to close more deals faster

    • New Client Acquisition Leader, IBM Technology EMEA
      Jan 2024 - Dec 2025 · 2 yrs

      • Responsible for expanding IBM’s client base and driving revenue growth across all software and infrastructure products in EMEA, with Digital Channels and the Ecosystem as entry points for new clients • Created an omnichannel buying experience across field sales, ecosystem partners, ibm.com, and 3rd party marketplaces • Coordinated a cross-functional team across Sales, Ecosystem, Marketing and Product Management • Supported the company-wide transformation from a sales-led to a product-led growth organization

    • Chief of Staff, Business Partner Ecosystem EMEA
      May 2022 - Jan 2024 · 1 yr 9 mos

      • Led day-to-day operations of IBM’s 1.4B USD Software & Infrastructure channel sales organization for Europe, the Middle East & Africa, working with senior leaders across distributors, resellers, ISVs, GSIs and MSPs • Drove key transformation and growth initiatives, both strategically, and as part of daily operations, to expand IBM’s partner base, grow channel revenue and increase partner participation in all client segments • Organized external events with Business Partners, coordinating Operations, Communications, and Event activities in support of EMEA General Manager

  • MBA Summer Associate, Strategy Consulting at PricewaterhouseCoopers
    May 2011 - Aug 2011 · 4 mos

    • Supported the implementation of an integrated strategic planning process for a German rental car agency with 25,000 vehicles and $400M in revenues • Configured and tested the SAP module "Business Planning & Consolidation" • Assisted in the creation of a proposal for a German retail company with more than $68B in revenues • Performed a market analysis and an external benchmark with 60 peer companies • Analyzed successful proposals to identify best practices and create a template

  • Summer Associate, IT Consulting at Accenture
    Sep 2008 - Jun 2010 · 1 yr 10 mos

    • Worked for three summers (3x 3 months) as an Associate in Accenture's IT Consulting Practice on the following projects: 1) Localized German insurance software product for US market with over 160 deliverables related to SAP Insurance Claims Management. 2) Supported 10-person, cross-functional team in $2.8M department-interface optimization project by conducting Change Impact Analysis. 3) Created support-ticket reporting system using VBA which reduced report creation time from 240 to 15 minutes and was implemented in two departments.

  • Intern, Enterprise Applications at BASF
    Jul 2007 - Sep 2007 · 3 mos

    • Supported project team in a $540,000 pan-European unification of BASF Group SAP systems, affecting 8,000 users and 8 member firms, resulting in annual cost savings of $270,000 • Successfully provided technical support for 200 users and testers • Cleansed, quality approved, integrated, and monitored over 3,000 user-test cases in SAP

  • Intern, Private Banking at Deutsche Bank
    Jan 2007 - Mar 2007 · 3 mos

    • Researched companies and assisted in the compilation of stock portfolios for private investors totaling $3.3 million • Assisted private clients with assets exceeding $130,000 and participated in meetings and phone conferences, meeting customer needs • Prepared, audited and successfully executed stock purchases and foreign bank transfers