Hamburg, Hamburg, Germany
I had the pleasure to support clients from various industries launch and expand their social media communication to local and global audiences. I am experienced in strategic consulting, channel-specific content and campaign conception, content creation, community management and social advertising. If you need assistance in any of those fields, feel free to reach out!
• Social media strategy for existing clients and new business pitches • Social media conception to create frameworks for ongoing content creation • Social media content and community management to align a brand's social media communication with its brand identity • Social media advertising to extend a brand's reach to specific target groups and set up, optimize and evaluate media campaigns with regards to the desired outcome
• Co-leading the social media team for a newly launched esports brand. • Brand development including analysis, strategy, and conception of communication measures. • Launching and expanding profiles on Twitter, Instagram, Facebook, Twitch and YouTube. • Conception and implementation of content formats and distribution strategies. • Active community management and influencer cooperation to boost brand awareness across all channels. • Facilitation of social media specific conception and interdisciplinary collaboration.
• Co-leading delasocial’s social media team and leading the digital advertising team. • Developing holistic social media strategies from brand positioning to target group definition to distribution strategy. • Launching various social media channels including strategy, development of content formats and paid media • Internal facilitation of interdisciplinary collaboration between teams (strategy, creation, social media management and digital advertising) • New Businesses (Pitches)
• Leading the digital advertising team. • Consulting clients regarding strategic launch and expansion of new and existing social media channels with the help of target-oriented advertisement. • Exploration of new advertising platforms and partners. First contact for partner managers from Facebook, Twitter, and other platforms and media. • Managing controlling advertising campaigns; accounting for client’s media budgets. • Bew Business (Pitches)
• Media planning and performance forecasting with regard to strategic KPIs. • Booking, optimization and reporting of ad campaigns via Facebook Business Manager, Twitter Ads and Google Ads. • Conception and implementation of ad creatives including text and layout composition with respect to the platform specific placement requirements. • Budget controlling and accounting.
• Conception of a ten-part YouTube video campaign including storyboard. Editorial planning to accompany the campaign on social media • Texting for blogs and social media posts • Content management on client websites