Austin, Texas, United States
I started my journey in Austria with an engineering degree, but it didn’t take long to realize my true passion was business. That led me to pursue a bachelor’s degree in International Sales Management—working full-time in sales during the week and attending university on weekends. To expand my expertise, I earned a master’s degree in Management at IMC FH Krems, focusing on HR management. A semester abroad at Wilfrid Laurier University in Canada gave me hands-on international experience and a broader perspective on business. After finishing my master’s, I moved to North America to challenge myself in new markets. Since 2016, I’ve consistently exceeded sales targets and built strong business relationships across diverse industries and regions. What sets me apart? I thrive in new environments, respect cultural differences, and approach every challenge with optimism, strategy, and a strong work ethic. Whether it’s breaking into new markets, developing long-term partnerships, or driving growth, I enjoy turning obstacles into opportunities.
As Vice President of Technical Sales & Automation at STIWA US Inc., a subsidiary of the global STIWA Group, I am responsible for driving strategic sales growth, expanding market presence, and developing customer relationships across North America. I work closely with executive leadership, engineering, and business development teams to ensure STIWA’s industry-leading automation solutions effectively address customer needs and business challenges. • Strategic Leadership & Planning - Define and direct strategic and operational sales and marketing activities to support business expansion - Develop and refine sales processes to drive efficiency and revenue growth - Collaborating closely with STIWA HQ, Engineering, and Business Development teams - Ensure that STIWA’s automation solutions align with customer challenges and business objectives • Customer Acquisition & Relationship Management - Lead new customer acquisition and expansion strategies to strengthen STIWA’s footprint in the U.S. - Conduct market research to identify key opportunities and emerging industry needs - Build and maintain long-term strategic partnerships with key stakeholders and industry leaders - Organize and host customer visits and executive tours at STIWA facilities to showcase technology and capabilities - Present STIWA’s corporate expertise, industry innovations, and automation solutions in high-stakes discussions • Operational Excellence - Leverage STIWA’s advanced sales and automation tools to optimize forecasting, reporting, and sales efficiency - Maintain clear and proactive communication with executive leadership to align business development efforts with company goals - Foster collaboration between sales, engineering, and business development teams to ensure a seamless customer experience
• Drive new and expand current business relationships with targeted prospects and customers across defined segments and applications. • Plan weekly face to face customer visits throughout North America to both identify new business and gain intel on the opportunity. • Develop strong relationships with important and prospective customers, including corporate, plant, and facility executives, as well as maintenance, production, and engineering staff. • Drive the sales process externally with customers from prospecting to qualifying, development on the win strategy and value proposition in order to close the business. • Actively engage in the internal selling process including frequent travel to each of the Convergix locations in North America (and Internationally when required). working together with the application engineering and business unit leadership • Participate in or conduct weekly/monthly sales meetings to review sales pipeline in CRM
• Interim Director of Sales - Material Handling Division • Manage a team of Business Development Managers, tasked with growing revenue in existing and target accounts across North America. • Develop business relationships with targeted customers and influencers in the process control space • Teach, lead, and refine the JMP sales process • Develop and cultivate a three-year business growth plan including a one-year operational sales target plan. • Act as a spokesperson and advocate for JMP within the Material Handling industry, promote JMP, and represent the company’s vision and values. • Attract, retain, and grow the Business Development Managers that comprise the Material Handling Division Sales Team. • Lead cross-division sales initiatives with other Division Directors, expanding JMP’s overall market share and customer walletshare • As part of Sales Leadership Team and Planning Group, provide advice, guidance and feedback to the VP Sales and to the Executive Team as needed
• Drive new and deepen existing business relationships with targeted external clients across focused industries and applications, using our internal ERP system and SalesForce.com to record sales activities and track pipelines on a weekly, monthly, quarterly and annual basis • Identify and develop relationships with manufacturers and distribution salespeople to gain warm introductions in new accounts and leveraging these relationships to grow in existing accounts • Participate in business planning and visioning by utilizing your market knowledge to provide direction, advice and support at Quarterly Management Meetings and Strategic Planning Meetings annually
• Develop business opportunities and increase sales within Ontario and the Maritimes for density, viscosity, optical, and petroleum product lines within the academic, food, beverage, pharmaceutical, and petroleum industries. • Travel to current and prospective customer sites to give sales presentations and product demonstrations. • Cold call prospective customers to inquire about their needs and offer solutions. • Attend tradeshows, conferences, and other events to promote instruments and support customers and related industries. • Build and send quotations to customers for various instrument configurations. • Install instruments at customer sites, provide training on use and maintenance, and provide ongoing product support. • Support existing accounts by building and maintaining strong customer relationships and providing assistance when needed. • Acquire and maintain comprehensive knowledge of Anton Paar product lines and competitor products by attending international corporate training events, watching in-house webinars, reading instrument literature & industry publications, and completing internal examinations.
• Implementation of the logistic department at the subsidiary in Montreal which included: • Purchasing (All instruments and parts without exclusion) • Inventory Management (Main stock, Sales and Service instruments) • Warehouse (Including receiving and shipping of goods) • Many small others (Organisation of instrument evaluation, contact person for national and international shipments, definition of delivery date for customer orders etc.)
• Training program for new responsibilities in Canada • Planning of the new Materials Management department in Canada (Including set-up of minimum inventory levels and set-up of import and export procedure from and to our vendors) • Support and testing of new organizational settings in SAP
• Internal interface between new orders and order processing • Support of product managers and the sales team of all affiliates worldwide for pricing and quotations