Netherlands
Most organizations are sitting on a goldmine of data and leaving most value on the table. That's the problem I work on every day. As Country Manager for Snowflake in the Benelux, I help teams turn data and AI from insights into competitive advantage. Serving as the Country Manager for Snowflake in the Benelux, responsible for scaling our SaaS in data and AI business by helping organizations unlock the value of their data. My role combines strategic GTM leadership with building high-performing sales teams. Over the years, I’ve learned that success comes from putting your customers business outcomes first, focus, and relentless execution. At Snowflake, that means shaping multi-layered go-to-market engines. From new logo acquisition to enterprise expansion and creating the conditions where managers and teams can thrive. Before Snowflake, I spent over a decade at VMware leading enterprise sales through one of the industry's biggest platform transformations. That taught me something important: the technology is rarely the hard part. The hard part is helping organizations build the confidence and capability to actually change how they operate. I think we're at a similar crossroads with AI. The models are extraordinary. But most enterprises still don't know how to adopt AI in a way that's trustworthy, governed, and built to last. Outside of work, I’m a husband, father, CrossFit fanatic, volunteer soccer coach, and reader of all books.
Leading Snowflake's Benelux business - a nine-figure revenue portfolio - across the Netherlands, Belgium, and Luxembourg. Built and scaled a cross-functional GTM team from the ground up, covering end to end across three markets. Executive sponsor for strategic accounts across financial services, logistics, and the public sector — driving both retention and expansion in high-complexity environments. Designed and executed a multi-layered go-to-market model combining direct enterprise sales, channel partnerships, and ecosystem plays with hyperscalers. Grew new logo acquisition while maintaining strong growth in existing accounts — balancing acquisition and expansion in a competitive, fast-moving AI data market Represent Snowflake at the C-suite level across Benelux, positioning the AI Data Cloud as critical platform for organizations building on data and AI.
Presidents Club FY22. Led the Enterprise Netherlands sales team through VMware's shift from on-premise virtualization to hybrid cloud platforms. Built a team that consistently outperformed targets. The real work was helping large Dutch enterprises navigate genuine infrastructure transformation.
Presidents Club FY20. Acquired the largest new logo in the Dutch banking industry. Expanded VMware into the Netherlands' largest banks and insurers.
Presidents Club FY19. Drove EUC portfolio adoption across healthcare, government, and education against entrenched competition.
People Manager and P&L Owner for the EMC Consultancy Group in Netherlands, Belux, Sweden and Switzerland. Expanded our coverage in the largest customers in the Netherlands. Reorganized the team for growth. Division was restructured on a corporate level. Moved to VMware.
Ranked in the top 5% of peer group competitive performance ranking for 5 consecutive years. Delivered strategic consultancy and large-scale project execution in the Financial Services market across Belgium and the Netherlands. Led teams of up to 80 people, driving transformation programs in trading, payments, and IT infrastructure. Profiled as a the “fixer” for high-risk programs, restoring delivery confidence and customer trust in projects at risk of failure.