Martin-Frédéric Eeckhout

International | FMCG | Business Development | Sales & Marketing | Retail- AFH - B2B | Executive MBA Candidate

Brussels Metropolitan Area

About

International business development, sales and marketing expert. Focus on brand building, driving revenue and implementing go-to-market strategies for top FMCG companies. Active locally and internationally working with complex environment. Developing sales in Retail, Away From Hom, B2B. P&L owner and people management. Analytical Away From Home (AFH) B2B Business development Channel management Change Management Communication skills Commercial partner CPG Data driven Distributor development Distributor management Evident base General management Global Industry International Key account management Leadership Negotiation Out of Home (OOH) Projects Retail Sales & marketing Scale-up SME

Experience

  • Growth Consultant at Asterco Impact
    Sep 2024 - Present · 1 yr 10 mos

    Helping companies to define, implement and roll-out their international strategy.

  • Lotus Bakeries (13 yrs 3 mos)
    • Sales Manager Away From Home - B2B
      May 2023 - Aug 2024 · 1 yr 4 mos

      Responsible for the Away-from-Home channel and Strategic Partnerships (B2B)

    • International Sales Manager BEAR
      Apr 2021 - Apr 2023 · 2 yrs 1 mo

      Responsible of the expansion of BEAR fruit snacks internationally through a network of commercial partners.

    • Sales Manager Middle-East & LATAM
      Jun 2018 - Mar 2021 · 2 yrs 10 mos

      In charge of the sales and development of our iconic brands Lotus BISCOFF in the Middle-East and Latin America.

  • President of the Young Professionals Committee & Member of the Executive Committee at The Belgium-Luxembourg Chamber of Commerce in Hong Kong
    Nov 2009 - May 2011 · 1 yr 7 mos

  • Global Sources (3 yrs 8 mos)
    • Assistant Manager, Business Development
      May 2009 - May 2011 · 2 yrs 1 mo

    • Assistant Manager - Trade Show Services & Private Sourcing Events
      Aug 2008 - Apr 2009 · 9 mos

      We introduce International buyers to Chinese suppliers.

    • Customer Relationship Management
      Oct 2007 - Apr 2009 · 1 yr 7 mos

  • Trainee (USA) at Hannaford Bros. Co.
    Jan 2007 - May 2007 · 5 mos

    Supply Chain department. Executional Excellence.