Martin Dibo

Associate Director-Business Insights & Sales Force Excellence Lead (GLESA)

Dubai, United Arab Emirates

About

Versatile pharmaceutical professional with over 10 years of experience across sales, marketing in critical care, infectious disease, primary care and diabetes along with commercial operations. Expertise in managing people, driving product launches, enhancing customer experiences, salesforce efficiency and implementing strategic initiatives.

Experience

  • MSD (12 yrs 11 mos)
    • Associate Director-Business Insights & Sales Force Excellence Lead (GLESA)
      Apr 2026 - Present · 3 mos

    • Associate Director, Sales Force Effectiveness Lead GCC
      May 2024 - Apr 2026 · 2 yrs

      -Leading CRM/SIP/business insights team across GCC (KSA/Gulf) -Developed strategic initiatives to optimize sales processes and drive efficiency. -Implemented data-driven insights to enhance sales force performance and effectiveness. -Led cross-functional collaboration to align sales strategies with business objectives and new Go to market model -Established performance metrics to monitor progress and inform decision-making -Full ownership of forecast cycles in alignment with LT -Conducted market analysis to identify unmet needs and potential growth areas

    • Associate Director, National Sales Manager - Diabetes
      Mar 2021 - May 2024 · 3 yrs 3 mos

      -Managed a unit with +$40M in revenue, achieving double digit growth -Led a team of 2 Sales Managers and 15+ Sales Representatives. -Oversaw profitability and managed budget forecasting and financial planning. -Achieved market leadership in the diabetes franchise within the UAE market -Managed headcount and promotional budgets to optimize resource allocation. -Developed and implemented tailored commercial strategies to drive market penetration. -Led unit transformation initiatives focused on profitability and go-to-market models.

  • Pharmacist at La Madone pharmacy
    Feb 2013 - Jul 2013 · 6 mos