Utrecht, Utrecht, Netherlands
Martin Boswijk is an independent global sales strategist and commercial advisor specializing in the motorcycle helmet and riding gear industry. He works with manufacturers, OEMs, and brands to expand internationally, build high-performing distributor networks, and scale revenue across global markets. With extensive experience across Europe, the Americas, Africa, Asia, as well as Australia and New Zealand, Martin has contributed to the successful expansion of motorcycle helmet and accessories businesses into more than 50 countries, consistently driving double-digit growth. His work focuses on connecting brands with qualified distributors, importers, wholesalers, and retail partners in both emerging and mature markets. His core expertise includes international business development, go-to-market strategy, distributor sourcing, private label development, and commercial structuring. He supports partners in setting up effective pricing models, rebate programs, and incentive schemes, while navigating regulatory frameworks such as CE, ECE, NBR, CCC, TISI, SLS, SNI, DTI-BPS, DOT, and other international certification requirements. Martin is known for building long-term, results-driven partnerships and for his ability to align global brands with the right market opportunities. He regularly collaborates with distributors, motorcycle gear retailers, and industry stakeholders looking to expand their product portfolio or enter new regions.
Over the past few years, I’ve had the opportunity to contribute to the international expansion of motorcycle helmet brands across more than 50 countries worldwide. From North and South America to Africa, the Middle East, Asia, and Oceania — building strong distribution networks across such diverse markets has been both challenging and rewarding. Some of the regions where market presence has been successfully developed and strengthened include: 🌍 Americas – USA, Canada, Mexico, Brazil, Argentina, Chile, Colombia and beyond 🌍 Africa – South Africa, Nigeria, Morocco, Kenya and multiple high-growth markets 🌍 Middle East & Caucasus – UAE, Qatar, Kuwait, Jordan, Azerbaijan, Georgia 🌍 Asia – Indonesia, Thailand, Vietnam, Malaysia, China, Philippines, South Korea 🌍 Oceania – Australia & New Zealand Each market comes with its own dynamics, regulations, and opportunities. What remains constant is the importance of: ✔ Strong local partners ✔ Clear commercial strategy ✔ Consistent execution Global expansion is never “one-size-fits-all”—it’s built on relationships, trust, and long-term commitment. Always open to connecting with distributors, importers, and partners in the motorcycle helmet and riding gear space who are looking to grow internationally. #motorcycleindustry #distribution #globalsales #businessdevelopment #motorcyclehelmets #oem #privatelabel #internationaltrade
Working as an independent commercial advisor, supporting the international expansion of motorcycle helmet and riding gear manufacturers across global markets. Focused on building and scaling distributor networks, developing go-to-market strategies, and driving sustainable revenue growth across Europe, the Americas, Africa, Asia, Australia, and New Zealand. Key areas of focus: • Expansion into 50+ international markets through distributor and partner development • Structuring and negotiating agreements with distributors, importers, and retail partners • Development of pricing strategies, rebate programs, and incentive schemes • Supporting OEM and private label opportunities across multiple regions • Advising on market entry strategies and regulatory alignment (CE, DOT and other certifications) Working closely with global distributors, wholesalers, and industry partners to identify growth opportunities, strengthen market positioning, and build long-term commercial relationships.
• Verantwoordelijk voor Pinlock’s Global Business Development. • Ontwikkeling marktstrategie BRIC. • Nieuwe markten geopend en nieuwe clienten getekend in meer dan 40 landen, inclusief; USA, Canada, Colombia, Brazilië, Duitsland, Spanje, Portugal, Frankrijk, Italië, Oost-Europa, Rusland, China, Taiwan, Indonesië en India. • Ontwikkeling van specifieke consultatieve sales strategies voor specifieke regio's; • 3 jarig groeiplan voor USA & Canada. • 3/5 jaar groei contracten gesloten met cliënten uit; Colombia, Indonesië, China en India • Ontwikkeling van rebait programma voor distributeurs. • Ontwikkeling van incentive programma voor sales agents van dealerships. • passeren van targets tot en met 150% jaarlijks • Interim Marketing Director (2018-2019) • Leidinggevende operations van de Internationale Expo (EICMA 2017)
• Verantwoordelijk voor Pinlock’s Global Business Development. • Ontwikkeling marktstrategie BRIC. • Ontwikkeling marktstrategie nieuwe producten. • Opzetten, onderhouden en uitbouwen nieuwe relaties. • Nieuwe markten geopend en relaties opgezet in de volgende gebieden/landen; o Noord-Amerika; US & Canada o Zuid-Amerika; Colombia & Brazilië o Europa; Duitsland, Spanje, Portugal, Frankrijk, Italië & Rusland o Azië/Oceanië; China, Taiwan, Indonesië & India
● Verantwoordelijk voor het dagelijkse management van 2 van de 7 vestigingen ● Ontwikkelen en implementeren van nieuwe marketing- en salesstrategieën zoals onderhoudscontracten voor zowel de B2C- als de B2B-markt ● Actieve nieuwe productontwikkeling en het field testen hiervan ● Key accountmanagement ● Opzetten cursus voor toekomstige medewerkers ● Gemiddelde omzetgroei van 30% per maand gerealiseerd
● Organiseren van op maat reizen in Indonesië zoals duikreizen, hiking reizen, schoolkampen en bedrijfsweekenden voor teambuilding) voor kleine bedrijven en internationale schooltrips tot grote ondernemingen als Hilton ● Ontwikkelen marketing- en salesplan (m.n. koude B2B acquisitie-strategie) ● Bedenken en ontwikkeling van alle reizen en benaderen ● In maand 2 omzet gerealiseerd van € 100.000+ ● Ondanks dat het erg goed liep heb ik helaas de activiteiten moeten staken wegens problemen met het verkrijgen van een werkvisum