Copenhagen, Capital Region of Denmark, Denmark
I’m an optimist/dreamer with a pragmatic streak, fluent in change and growth, whose North Star is helping teams bring their best to the table even when the terrain shifts. I stand for resilience with momentum, clarity that converts complexity into executable plans and a people-first leadership guides my work, cultivating environments where teams feel seen, capable, and inspired. In marketing and beyond, I deliver strategy that sticks, rapid product-to-market velocity, narratives that move audiences, cross-functional orchestration that aligns creative, data, product, and growth, and a culture of scalable, resilient processes. Today I’m shaping a globally worthy marketing organization at Pandora, building an engine that makes great work repeatable, impactful, and exciting for customers worldwide.
Responsible for creating clarity, simplicity, and vision to maximize impact of the brand marketing function. Defining the timely global marketing strategy and providing the strategic direction that drives powerful, consumer-centric experiences. - Craft annual and quarterly strategies that shape the brand architecture for global and key market segments. - Contribute to Annual Guidance, communications model development, and KPI frameworks. - Lead cross‑functional teams—including Consumer Insights, Business Analytics, Markets, Media, Product, and Design—to create and align the brand architecture. - Develop, review, and drive implementation of marketing operational frameworks and tools on an annual and quarterly basis. Brief Brand Management teams on campaigns aligned to the established brand architecture. - Onboard global and local teams on strategic priorities and operational structures. - Serve as a key partner in Code Process development, workflow management tools, and DAM systems in collaboration with the CMO Transformation Office and Digital Hub. - Directly manage a team of two.
Key achievements include the design and partial implementation of Jordan EMEA's CSR strategy cross functionally, the delivery and operationalization of the key marketing processes that enabled efficiency and cross functional collaboration; and the contribution to the creation of the long-term Brand strategy that empowered the marketing team to deliver impactful work and the business to see the fruition of that. - Streamlined resources, product & operations forward planning. Leveraging tools such as Airtable, SAP & Asana, - Orchestrated Cross Functional coordination of complex matrix across EMEA in service of CSR and corporate business strategy. - Galvanized the organization to craft the Social Impact Strategy, its process, tracking and engagement model with external and internal stakeholders such as agencies, NGOs and CICs. - Coordinated and managed collaboration and information flow between direct and indirect teams such as merchandizing, sales, procurement and demand planning, which enabled informed decisions with higher success rate. - Forecasted and designed relevant yearly financial plans that allowed the team to feel empowered and deliver on their objectives. - Drove year long and seasonal planning that ensured the team could stay on target and within the right timeframe
Successfully led the expansion of the Jordan Wings Social Impact Program in EMEA, starting with Paris whilst I continued to deliver value and business growth through the Digital Brand role. - Orchestrated the end to end process, from research & insights to a relevant communications strategy and roll out plan. This resulted in one of the most powerful statement from the brand in recent years. - Implemented the key programs with the relevant partner portfolio. - Onboarded the NGO partners within the brand to ensure optimal collaboration. Ensured for visibility and transparency internally that allowed for great employee engagement across various ranks and functions. - Secured and managed funding for optimal long -term investment.
The most significant achievement has been the ability to constantly push O2O experiences to connect the consumer to the brand and with that accelerated the business overall but most importantly launched the women's one in EMEA. - Managed, coordinated and produced all EMEA digital content and experiences based on a distinct digital brand strategy. - Kicked off the distinction path for Jordan within the Nike Ecosystem, starting with the membership value propositions. - Piloted new social media functionalities to create value for our consumer and the project received an award. https://thefwa.com/cases/nike-house-of-jumpman - Developed seasonal and season agnostic digital marketing strategies and projects. Orchestrated internal information communication - Led a team of three to collaborate deliver outstanding work in harmonious settings. Secured and managed Funding for the delivery of impactful and timely projects.
In charge of Seasonal Planning and Execution across EMEA for Retail, Cultural and Sport Moments from a digital perspective. Key focus is on membership and connecting the consumer journey omni channel, including BM and partners.
Customer service, enhance customer -brand relations, actively improve customer's visit through every step of their journey at the Hotel. Administration support, database management, support manager's admin needs. Front office coordinating, ensuring strong communication lines between personnel and managers, enhance productivity and quality of service, marketing collaborations.