Martina Cucco

Senior Brand Manager - Alpro Europe

Ghent, Flemish Region, Belgium

About

I am an experienced and passionate marketeer with proven track record if success in cultivating and overseeing both global and local brands. My approach is marked by innovative and creative spirit, grit, curiosity, and strategic acumen, all underpinned by a relentless pursuit of excellence. I excel in delivering value, embracing new opportunities, and fostering meaningful connections.

Experience

  • Danone (8 yrs)
    • Senior Brand Manager - Alpro Europe
      Sep 2024 - Present · 1 yr 10 mos

    • Global Brand Manager - Plant Based
      Jul 2022 - Sep 2024 · 2 yrs 3 mos

    • Brand Manager
      Jul 2021 - Jul 2022 · 1 yr 1 mo

      BM Actimel, Italy Key responsibilities: • Lead the strategic thinking and execution of integrated marketing campaigns • Develop and deliver plans for the brand grounded in strong consumer insights and data analysis in cooperation with the Senior Brand Manager and the rest of the team • Lead main innovation projects coordinating cross functional stakeholders

  • Social media and event intern at Brighthelm Church and Community Centre
    Jul 2016 - Sep 2016 · 3 mos

    Social Media Marketing Content creation Event planning and management Website and blog management