Neuhofen an der Krems, Upper Austria, Austria
What connects plastics recycling and marketing? Transforming what exists into something smarter, better, and purposeful! From local roots to global impact. I started my career in marketing 20 years ago — from Tchibo Eduscho in Vienna to Resch&Frisch and Thalia. At Hofer, I built the promotional products management department from the ground up before stepping into another life-changing role: becoming a proud mom of two girls. Today, I’m part of #MASTech, where I’ve shifted from B2C to B2B, from regional to global. My focus: marketing, strategy, advertisement, communication, trade shows, and sales support in the field of plastics recycling machinery and complete recycling and coumpounding line solutions. Marketing with a purpose: blending strategy and sustainability to advance the circular economy. I'm excited to turn new ideas into reality, powered by creativity, passion, and impact. -- Martina -- #marketing #sustainability #circulareconomy #plasticrecycling #marketingjourney #marketing #passion #lovemyjob #creativity #advertisement #future
Aufbau einer Stabstelle, strategisches Marketing, Teamführung, Aktionsartikelplan, Mitbewerber Monitoring, Trendanalysen, Koordination von Projekten
POS Werbemittel, Filialeröffnungen, Kooperationen, Agentur und Interne Schnittstelle, Budgetverantwortung
Marketing-Mix, Kundenklassifizierung, Produktmanagement Snacks und klassisches Gebäck, Budgetverantwortung
Marketing Mix, Launches, Kundenbindungsprogramm, Marktanalysen