Greater Milan Metropolitan Area
Global Marketing & Brand Management professional with 8+ years of experience in international Fashion and Luxury organizations, leading cross-functional marketing initiatives across Retail & Wholesale. Experienced in collaborating with multicultural teams and international stakeholders to translate brand strategy into impactful execution across global markets. Strong project management, organizational and communication skills, with the ability to navigate complex, fast-paced environments. I believe the best results come from strong leadership, collaboration and a culture built on trust, humility and shared purpose. These values have shaped the way I work throughout my career and the environments in which I can make the greatest impact.
Coordinate global brand initiatives for Armani Exchange, partnering closely with the Brand Director to ensure consistent execution across international markets: -Coordinate the implementation of the global marketing plan across international markets, ensuring alignment with seasonal priorities and HQ brand strategy. -Partner with regional teams across Europe, North America, Middle East and APAC to coordinate the execution of global marketing initiatives across Retail, Wholesale and E-Commerce channels. -Coordinate cross-functional collaboration across PR, Communication, Trade Marketing, CRM, Retail, Visual Merchandising, Digital, Licensing and Operations teams to ensure consistent project delivery. -Prepare presentations and project updates for senior leadership, supporting decision-making and alignment on seasonal marketing initiatives. -Support the rollout of integrated 360° marketing campaigns across retail and digital touchpoints, ensuring consistency with global brand guidelines. -Monitor project milestones and marketing deliverables, contributing to efficient execution across international markets.
Owner and responsible for Collections development, in partnership with the Master Brand and Product Team. Coordinating and defining guidelines for price positioning. Managing the sales and marketing plan development for brand strategy definition. Coordinating Trade Marketing, Training, Communication, PR and Operations teams for planning and implementation of ATL & BTL plans for target brands, as well as 360° special projects.
Owner and responsible for Global Eyewear, Watches and Jewelry business strategy for Retail and E-commerce channel cross brands (Giorgio Armani, Emporio Armani, Armani Exchange). Owner of Licensing product merchandising guidelines definition to seasonally support global and local buyers, Go To Market management cross brands and cross channel (online go live, licensees coordination for product delivery). Retail and e-commerce marketing and communication strategy definition and application (newsletter, POS activation, special projects, incentives plans etc.), KPIs and results monitoring and analysis. Managing training materials definition and distribution, coordinating sales staff global training programs yearly. Coordinating packaging development cross brands and category in partnership with the graphic department.
Supporting Brand Manager in Marketing and communication Plans development and application for North American brand portfolio (Ralph Lauren Group, Coach, Tory Burch, DKNY) Supporting with the development of worldwide Trade Marketing tools and global guidelines definition, managing seasonal projects roll-out and markets specific in-store activation Active participation in product briefing and presentation to markets Supporting with Training Tools development and roll out Developing catalogues, leaflets and marketing materials KPIs monitoring: results reports and ad hoc periodical analysis
Business Areas: visual merchandising, trade marketing, brand management - Developing worldwide Trade Marketing tools coordinating Brand Managers, Licensors, creative agencies, Planning and Production Teams and subsidiaries - Defining global VM guidelines and investments - Managing seasonal projects roll-out and markets specific in-store activation supporting Brand Managers with value-adding analysis on TMK investments, VM initiatives, markets’ performances
Main clients: Facebook, Meetic, Arena